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Menampilkan 1–6 dari 6 artikel
Perilaku Konsumen di Era Digital: Analisis Faktor yang Mempengaruhi Keputusan Pembelian pada Platfrom Shopee dan TikTok Shop
Azlinah Dwi Fahirah
; Naila Ayu Zahra
; Siti Maryam
; Tien Rela
; Eri Hariyanto
; A. Atabik Syifaul Jinan
Akuntansi dan Ekonomi Pajak: Perspektif Global
Vol 3
, No 2
(2026)
The development of digital technology has significantly transformed consumer purchasing behavior in recent years. Shopping activities that were previously conducted in person have now shifted to e-commerce and social commerce platforms that offer greater convenience, speed, accessibility, and a variety of attractive promotions. Two platforms experiencing rapid growth in Indonesia are Shopee and TikTok Shop, both of which have gained popularity among diverse consumer segments. These platforms not...
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Analisis Penerapan Blue Ocean Strategy Pada Koperasi LKMS BTM Artha Surya Dalam Menghadapi Persaingan Bisnis
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 2
(2025)
Islamic microfinance institutions (IMFIs) in Indonesia have experienced notable progress in line with the growing public interest in Islamic economic principles. However, the competition between Islamic and conventional microfinance sectors is becoming increasingly intense. The LKMS BTM Artha Surya Cooperative, located in Tegal Regency, is currently facing pressure due to this competitive environment and must formulate an effective strategy to sustain and grow its business. This study aims to fo...
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Dampak Framing Tagar #Kaburajadulu Terhadap Opini Publik dan Kebijakan Sosial di Indonesia
Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Vol 2
, No 2
(2025)
This journal presents public opinion on an event that is currently being widely discussed by Indonesian people on social media, namely the hashtag #KaburAjaDulu. The hashtag #KaburAjaDulu is a form of reaction from some Indonesian people regarding the government's policies under President Prabowo Subianto and the disappointment of Indonesian citizens over their failed hopes of getting a better life after this cabinet change. The government, which should have resolved the problems experienced by...
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Generasi Z, Tantangan dan Peluang Bagi Pendidikan
Jurnal Ilmu Sosial, Bahasa dan Pendidikan
Vol 5
, No 1
(2025)
Education has a very important role in shaping individuals, especially for Generation Z. There are various challenges and opportunities faced by Generation Z in the realm of education. Although digital tools offer great opportunities in education, such as flexible access to information and interactive learning methods, technology also brings challenges, including mental health problems and disorders due to excessive use of social media. The method used is a qualitative approach with literature s...
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Analisis Keputusan Pembelian Konsumen Berdasarkan Bauran Pemasaran pada Produk Soft Cookies di Kaje Nibbles Jakarta
Jurnal Pengembangan IPTeks Seni Kuliner, Tata Rias, dan Desain Mode
Vol 16
, No 1
(2024)
The culinary business is one of the rapidly growing sectors with potential for continuous expansion. This study aims to analyze the purchasing decisions of soft cookies products through a marketing mix survey at Kaje Nibbles Jakarta. Data collection for this research utilized a questionnaire in the form of a Google Form containing 19 statements that have passed validity and reliability tests. The marketing mix instrument consists of four indicators: Product, with sub-indicators including product...
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Sifat Fisik, Kimia dan Akseptabilitas Sirup Yang dibuat dengan variasi rasio Kacang Hijau-Lempuyang dan Jumlah Gula
JITIPARI (Jurnal Ilmiah Teknologi dan Industri Pangan UNISRI)
Vol 8
, No 1
(2023)
Isoflavon dapat ditemukan dalam berbagai kacang-kacangan, termasuk kacang hijau. Isoflavon adalah senyawa dengan antioksidan yang tinggi. Rempah-rempah seperti lempuyang memiliki senyawa kimia seperti kurkumin, flavonoid, fenol, saponin, dan minyak atsiri di dalamnya. Senyawa ini dapat berperan sebagai antioksidan. Manfaat kesehatan diharapkan dapat diperoleh dari kombinasi sirup dari dua bahan ini. Penelitian ini bertujuan mengetahui sifat fisik, kimia, dan daya terima sirup ekstrak kacang hija...
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