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Pengaruh Sosial Media, Experiential Marketing, dan Kualitas Pelayanan terhadap Kepuasan Konsumen pada Produk Distro Bloodz di Wilayah Jakarta
Bertrand Hendra Cahya
; Jatmiko Jatmiko
Akuntansi Pajak dan Kebijakan Ekonomi Digital
Vol 2
, No 3
(2025)
This study aims to analyze the influence of social media, experiential marketing, and service quality on customer satisfaction with Bloodz distro products in the Jakarta area. This research employs a quantitative method, collecting data through questionnaires distributed to Bloodz distro customers. The collected data were analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method with the SmartPLS software. The findings reveal that the three variables— social media, e...
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Pengaruh Work Life Balance dan Job Burnout Terhadap Employee Performance Dimoderasi oleh Employee Engagement pada Analis Laboratorium Wanita di Jabodetabek
Salsa Bila Rahayu
; Jatmiko Jatmiko
GEMILANG: Jurnal Manajemen dan Akuntansi
Vol 5
, No 3
(2025)
This study aims to analyze the influence ofwork-life balance And job burnout to employee performancemoderated byemployee engagementon female laboratory analysts in the Jabodetabek area. This study was based onsocial exchange theory, which explains that the interaction between employees and the organization is reciprocal, wherework life balanceand leveljob burnoutcan affectemployee performance. Data were collected through a survey using a questionnaire.onlinedistributed to 291 respondents. The an...
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Pengaruh Social Media Marketing Activities, Brand Experience, Brand Reputation and Brand Equity Terhadap Purchase Intention Produk Uniqlo JABODETABEK
Muhammad Ridwan
; Jatmiko Jatmiko
Jurnal Penelitian Manajemen dan Inovasi Riset
Vol 2
, No 3
(2024)
This research aims to investigate the relationship between Social Media Marketing Activities, Brand Experience, Brand Reputation, and Brand Equity towards Purchase Intention on the brand. A survey method was employed to collect data from respondents who are customers of the brand in the JABODETABEK area. The sample consisted of 180 respondents, and Multiple Linear Regression Analysis using SPSS was utilized to test the proposed hypotheses. The data collection technique employed purposive samplin...
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