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Perancangan Website untuk Meningkatkan Brand Awareness dan Penjualan : Studi Kasus pada UMKM Taste.ki
Zaid, Nurmalianti
; Jamil, Muhammad
; Aris, Valentino
Jurnal Riset Rumpun Ilmu Ekonomi
Vol 5
, No 1
(2026)
Taste.ki MSME, a café in Makassar, faces challenges from intense competition and an suboptimal digital marketing strategy, relying only on Instagram without a consistent content strategy. This study aims to design a website integrated with Instagram to strengthen Brand Awareness and increase sales. The research employed the Four-D method (Define, Design, Develop, Disseminate), and the website was designed using the Wordpress CMS. The results indicate that the website design was successfully impl...
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Perancangan Website Sissenrekang Sebagai Media Promosi dan Sistem Informasi Wisata Alam Kabupaten Enrekang
Amelia, Rina
; Jamil, Muhammad
; Aris, Valentino
Jurnal Riset Rumpun Ilmu Ekonomi
Vol 5
, No 1
(2026)
This study aims to develop the sissenrekang.com website as a promotional medium for tourism in Enrekang Regency. The development was carried out using the WordPress CMS with the Research and Development (R&D) research method and the Four-D model (Define, Design, Develop, Disseminate), starting from the needs analysis stage, design, sketching, to creating a digital mockup. The functional validation results obtained a score of 100%, indicating full system feasibility. Further evaluation throug...
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Optimalisasi Digital Marketing untuk Meningkatkan Brand Awareness pada UMKM IdRink
Alamsyah, Adelya Putri
; Jamil, Muhammad
; Aris, Valentino
Jurnal Riset Rumpun Ilmu Ekonomi
Vol 4
, No 2
(2025)
This study aims to analyse the design and optimization of digital marketing to increase the brand awareness of the IdRink MSME through the integration of a website and Instagram. The research employed a Research and Development (R&D) method using the Four-D model (Define, Design, Develop, Disseminate), combined with prototyping techniques and evaluation through blackbox testing. Data were collected through interviews, literature review, observation, Google Analytics, Instagram Insight, and A...
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