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Transformasi Perjanjian Kerja Waktu Tertentu (PKWT) di Era Ekonomi Fleksibel: Tantangan Perlindungan Hukum Pekerja Kontrak dan Outsourcing di Jawa Timur
Izzatul Mula
; Auliya Ristiani
; Abdulrahman Ratuloly
; Firza Agung Prakoso
Parlementer : Jurnal Studi Hukum dan Administrasi Publik
Vol 2
, No 4
(2025)
This study examines the transformation of Fixed-Term Employment Agreements (PKWT) in East Java within the context of Indonesia's flexible economy era, particularly following the enactment of the Job Creation Law (UU Cipta Kerja No. 6/2023). The research analyzes the legal protection challenges faced by contract and outsourcing workers in East Java Province from 2020–2025. Using a normative juridical approach combined with empirical data from the Central Statistics Agency (BPS) and the Ministry o...
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Pengaruh Media Sosial, Perilaku FOMO (Fear of Missing Out), dan Penggunaan E-Money terhadap Perilaku Konsumtif Mahasiswa Pendidikan Ekonomi Universitas PGRI Wiranegara
Izzatul Mula
; Sugeng Pradikto
Akuntansi dan Ekonomi Pajak: Perspektif Global
Vol 2
, No 3
(2025)
This study aims to analyze the influence of social media, FOMO (Fear of Missing Out) behavior, and the use of e-money on the consumptive behavior of students in the Economics Education Study Program at Universitas PGRI Wiranegara. The digital era has introduced new challenges in student financial management, particularly regarding the ease of accessing information and conducting digital transactions. The research employs a quantitative approach with an explanatory research design. The population...
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Viralisasi Bermakna: Etika dan Efektivitas Strategi FYP dalam Merekonstruksi Konsumen Gen-Z
Izzatul Mula
; Auliya Ristiani
; Ningrum Puji Lestari
Jurnal Inovasi Ekonomi Syariah dan Akuntansi
Vol 2
, No 4
(2025)
TikTok's algorithm-based digital marketing strategy, especially through the #FYPMarketing approach, has become an effective method in building emotional connections and increasing Gen-Z consumer loyalty. Through the For You Page (FYP) feature, brands can spread content organically with a wide reach, as long as the content is emotionally relevant, authentic, and participatory. This study uses a qualitative method based on literature studies and analyzes the #ScarlettGlowUp campaign as a case stud...
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