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Menampilkan 1–2 dari 2 artikel
The Impact of Authenticity in Key Opinion Leaders Branding Communication
Jurnal Penelitian Komunikasi dan Sosialisasi
Vol 1
, No 3
(2025)
This study aims to analyze the role of authenticity in branding communication conducted by Key Opinion Leaders (KOLs) and its impact on consumer trust, emotional engagement, and brand loyalty. Employing a library research approach, data were collected from scholarly literature published between 2021 and 2025 relevant to authenticity, brand communication, and KOL-based marketing. The analysis reveals that authenticity serves as a key element linking brand values to positive audience perceptions,...
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Pemanfaatan Digital Marketing dalam Membangun Brand Awareness Institusi Pendidikan Tinggi
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Vol 2
, No 1
(2025)
The increasing competition among higher education institutions necessitates effective marketing strategies to build brand awareness. Digital marketing has become a crucial tool in achieving this goal. This study aims to analyze the role of digital marketing in enhancing brand awareness in higher education institutions. The research method employed is a literature review, gathering and analyzing various relevant sources, including scientific journals, books, and previous research reports. The res...
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DOI