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Strategi Pemasaran Industry Kreatif Pada Program MBKM Kewirausahaan Rajutan: Studi Kasus Bisnis Rajutan Be Bloomy Bouquets
Jurnal Pengabdian kepada Masyarakat
Vol 6
, No 2
(2026)
This community engagement program addresses the limited digital marketing utilization of Be Bloomy Bouquets, a creative knitting business, within the MBKM Entrepreneurship framework. The program aims to design and implement adaptive digital marketing strategies to enhance brand visibility, competitiveness, and business sustainability. Using a Participatory Action Research (PAR) approach, the program was conducted from October to November 2025 through preparation, implementation, and evaluation s...
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Sosialisasi Pengenalan Lubang Resapan Biopori untuk Kelompok Tani di Desa Kesambi, Kecamatan Pucuk, Kabupaten Lamongan
Rahmah Arfiyah Ula
; Fita Fitriatul Wahidah
; Lilik Erviani
; Merinda Nur Indahsari
; Sitti Nur Ilmiah
; Ulfa Mahfudli Fadli
Bumi: Jurnal Hasil Kegiatan Sosialisasi Pengabdian kepada Masyarakat
Vol 4
, No 1
(2026)
The utilization of biopore infiltration holes has become one of the simple and effective innovations in environmental management and soil resource conservation, with great potential to support a healthy environment. This community service activity aims to enhance farmers' understanding of the use of biopore infiltration holes as an effort for soil and water conservation as well as sustainable organic waste management. The outreach was conducted on September 7, 2024, at the Kesambi Village Hall,...
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Pengaruh Audio Suara Kucing terhadap Intensitas Serangan Hama Tikus (Rattus spp.) di Pertanaman Jagung (Zea Mays L.)
Fita Fitriatul Wahidah
; Rahmah Arfiyah Ula
; Sitti Nur Ilmiah
; Lilik Erviani
; Merinda Nur Indahsari
; Nabilatul Hamidah
Botani : Publikasi Ilmu Tanaman dan Agribisnis
Vol 3
, No 1
(2026)
Continuous chemical control of rat pests (Rattus spp.) can sometimes lead to resistance and resurgence problems, and even some cases of inaccurate targeting ultimately killing livestock. The idea of repelling rats in rice fields using vibrations of crickets and other natural animals transmitted via radio has been done and the results are quite optimal for rat control, but it has not been done in corn cultivation. The purpose of this study was to determine the effect of cat sound audio on the...
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Analisis Pengaruh Cover Mika Bening pada Panel Surya Monokristal 50WP terhadap Pengisian Baterai Skuter Listrik
Mars: Jurnal Teknik Mesin, Industri, Elektro Dan Ilmu Komputer
Vol 4
, No 1
(2026)
The advancement of automotive technology has accelerated the adoption of renewable‑energy‑based electric vehicles, including the integration of solar panels on electric scooters. Indonesia’s tropical climate provides abundant solar energy potential; however, the limited surface area of scooters often restricts panel placement to the footrest section. This study aims to evaluate the impact of using a 10 mm clear acrylic cover on the performance of a 50 Wp monocrystalline solar panel in an electri...
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Analisis Pengaruh Cover Mika Bening pada Panel Surya Monokristal 50WP terhadap Pengisian Baterai Skuter Listrik
Mars: Jurnal Teknik Mesin, Industri, Elektro Dan Ilmu Komputer
Vol 4
, No 1
(2026)
The advancement of automotive technology has accelerated the adoption of renewable‑energy‑based electric vehicles, including the integration of solar panels on electric scooters. Indonesia’s tropical climate provides abundant solar energy potential; however, the limited surface area of scooters often restricts panel placement to the footrest section. This study aims to evaluate the impact of using a 10 mm clear acrylic cover on the performance of a 50 Wp monocrystalline solar panel in an electri...
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Penguatan Profitabilitas UMKM Camilan Tradisional Melalui Inovasi Cita Rasa dan Tata Kelola Usaha Sederhana
Sofyan Hakim
; Dian Ana Mutriqah
; Hilmi Satria Himawan
; Karina Awalia Zahra
; Irdayani Sagita Anindi
; Nurlusiana Nurlusiana
; Ade Widya Rahmah
Jurnal Pengabdian kepada Masyarakat
Vol 6
, No 1
(2026)
Traditional snack micro, small, and medium enterprises (MSMEs) in Indonesia face increasing market competition and rapidly changing consumer preferences, particularly among younger consumers seeking innovative and symbolic food experiences. This community engagement study aims to strengthen the profitability and sustainability of traditional snack MSMEs by integrating local flavor innovation with simple business governance practices. Using a participatory action research approach under the Merde...
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Integrasi Sarasehan Kebangsaan, Hilirisasi Nira, dan Rehabilitasi Pesisir melalui Penanaman Cemara Laut : Rintisan Desa Pancasila Berbasis Asta Cita di Desa Paciran Kabupaten Lamongan
Jurnal Pengabdian kepada Masyarakat
Vol 6
, No 1
(2026)
This community service program develops a pilot model of Pancasila Village based on Asta Cita in Paciran Village, Lamongan Regency through the integration of three intervention clusters: (1) national seminar to strengthen Pancasila values and the agenda of “building from the village”, (2) training on downstreaming palm sap as a strengthening of the local economy and entrepreneurship based on village potential, and (3) coastal rehabilitation action through planting sea pine as an environmental...
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Business Models as an Adaptation Strategy for MSMEs in Responding to Changes in the Business Environment: a Conceptual Perspective
International Journal of Economic, Social and Development Sciences
Vol 2
, No 4
(2025)
The rapidly changing and increasingly uncertain business environment presents significant challenges for micro, small, and medium enterprises (MSMEs), requiring them to adapt quickly and strategically to survive and remain competitive. This conceptual article examines the role of business models as an effective adaptation strategy for MSMEs in responding to dynamic market conditions, technological change, and shifting consumer preferences. Through a comprehensive review of various business model...
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Pemberdayaan Karang Taruna dalam Pengembangan Ekosistem UMKM melalui Media Website di Desa Purworejo
Wenti Ayu Sunarjo
; Wibowo, Ari Putra
; Amalia Ilmiani
; Audrey Elvina Khoirunnisa
; Supajar Bayu Aji
; Agus Setiawan
; Wafa Khansa Fadhilah
; Sara Silvia
Jurnal Pengabdian kepada Masyarakat
Vol 6
, No 1
(2025)
The community service program in Purworejo Village, Sragi District, Pekalongan Regency, was implemented to enhance the capacity of local MSME actors in utilizing digital technology as a modern marketing tool. The program adopted a participatory approach involving youth organizations, business actors, village authorities, and the implementation team in every stage of the activity. Assistance included field observation, data collection, content development training, and the creation of a dedicated...
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Analisis Strategi Pemasaran UD. Arif Bersaudara Menggunakan Pendekatan SWOT dan QSPM:
Hatta: Jurnal Pendidikan Ekonomi dan Ilmu Ekonomi
Vol 3
, No 2
(2025)
Competition in the songkok (traditional cap) industry in Gresik Regency has become increasingly intense, especially for small enterprises such as UD. Arif Bersaudara, which face challenges in maintaining competitiveness amid changing market trends and consumer preferences. This study aims to analyze effective marketing strategies for UD. Arif Bersaudara by identifying internal and external factors and determining the most appropriate strategic priorities for business development. The research em...
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