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Menampilkan 1–4 dari 4 artikel
Strategi Brand Awareness Yoona Women dalam Mengoptimalisasikan Program Komunitas Wellness Yoona Squad Leader
Zerlynda Ali
; Hudi Santoso
Jurnal Riset Rumpun Seni, Desain dan Media
Vol 5
, No 1
(2026)
This study aims to analyze the optimization of the Yoona Squad Leader wellness community program in strengthening the brand awareness of Yoona Women. The increasing awareness of feminine hygiene and the growing concern regarding the safety of menstrual products serve as the foundation of this research, considering that more than half of Indonesian women report irritation and discomfort related to conventional sanitary pad use (Manoppo, 2022; Putinah et al., 2020). In addition, laboratory finding...
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Strategi Komunikasi L-Men terhadap Komunitas Affiliate L-Men Creator Crew dalam Meningkatkan Brand Awareness
Raden Roro Fatimah Azzahra Aulia
; Hudi Santoso
Jurnal Riset Rumpun Seni, Desain dan Media
Vol 4
, No 2
(2025)
This study examines the communication strategy of PT Nutrifood Indonesia through the L-Men Creator Crew (LCC) program as an implementation of the Integrated Marketing Communication (IMC) theory within the context of digital affiliate marketing. The research background stems from the shifting marketing landscape toward collaboration with content creators as a means to build authentic relationships and enhance brand awareness. The purpose of this study is to analyze how L-Men’s communication strat...
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Pengelolaan Instagram @Pemkotbogor Sebagai Media Komunikasi Digital Publik oleh Humas Sekretariat Daerah Kota Bogor
Aliya Salsabila
; Hudi Santoso
Jurnal Riset Rumpun Seni, Desain dan Media
Vol 4
, No 2
(2025)
The Regional Secretariat of Bogor City, through the Protocol and Leadership Communication Division (Prokompim), utilizes social media as a medium for public communication, focusing on the Instagram account @pemkotbogor. This study aims to analyze how the account is managed as a communication medium by the Public Relations Division and to identify the communication model applied using the Circular Model of SoMe for Social Communications (Share, Optimize, Manage, Engage). Using a qualitative descr...
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Strategi Komunikasi Divisi Humas Kementerian dalam Negeri dalam Menanggapi Gelombang Demonstrasi Mahasiswa dan Masyarakat pada September 2025
Nazwa Rivie Azahra
; Hudi Santoso
Jurnal Riset Rumpun Seni, Desain dan Media
Vol 4
, No 2
(2025)
The study explores the communication strategy of the Public Relations Division of the Ministry of Home Affairs (Kemendagri) in responding to the wave of student and community demonstrations in early September 2025. This research aims to identify the strategic approach and challenges faced by the division in managing public communication during a national socio-political crisis. Using a qualitative descriptive method through observation, participation, and in-depth interviews with two informants...
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