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Analisis Perilaku Pembeli Terhadap Skincare
Nurhasanah, Siti
; Tripuspitasari, Yosi
; Hidayat, Syamsul
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 1
(2025)
This research aims to analyze buyer behavior towards skincare products, with a focus on factors that influence purchasing decisions, product preferences, the influence of social media, and promotional strategies. This study uses a quantitative approach with survey methods to collect data from respondents regarding habits, preferences and external influences in purchasing skin care products. Data analysis techniques are carried out descriptively to identify trends and patterns of consumer behavio...
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Analisis Ekonomi Produk Shampo Rambut Merk Sunsilk
Maulana, Arif Fikri
; Zaelani, Ahmad
; Hidayat, Syamsul
Populer: Jurnal Penelitian Mahasiswa
Vol 4
, No 1
(2025)
This study aims to analyze consumer behavior regarding the use of Sunsilk shampoo, including usage experience, duration, reasons for product choice, and customer satisfaction levels. A survey was conducted involving 93 respondents, addressing their experiences and preferences for Sunsilk shampoo. Results revealed that the majority of respondents have used Sunsilk, with product quality and affordable pricing being the primary reasons for their choice. The study also highlights areas for improveme...
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