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Peran Digital Customer Experience dan Customer Engagement terhadap Brand Loyalty pada Generasi Z
Heru Yulianto
Akuntansi Pajak dan Kebijakan Ekonomi Digital
Vol 2
, No 2
(2025)
This study aims to analyze the influence of Digital Customer Experience (DCE) and Customer Engagement (CE) on Brand Loyalty (BL) among Generation Z, a digital-native cohort that plays a strategic role in shaping market dynamics in the digital era. Using a quantitative explanatory research design, data were collected through a structured questionnaire employing a 5-point Likert scale, distributed to 100 purposively selected respondents aged 18–27 who actively interact with brands through digital...
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Pengembangan Desain dan Fungsi Kemasan untuk Criping Pisang “Bu Tini” sebagai Upaya Branding UMKM di Semarang
Heru Yulianto
Jurnal Pengabdian Sosial dan Kemanusiaan
Vol 2
, No 2
(2025)
The competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia often faces obstacles due to limited product packaging that fails to adequately reflect product quality, uniqueness, and brand identity. Packaging is not merely a protective container but also a strategic communication tool that influences consumer perceptions, shapes brand image, and supports market expansion. This community service program was carried out at the Banana Chips MSME “Bu Tini” in Semarang, which previ...
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Pelatihan Membuat Gula Aren Rasa Jahe Rempah Bagi Pelaku UMKM Gula Aren di Margosari Limbangan Kendal
Ninik Dwi Atmini
; Heru Yulianto
; Deddy Krisdiyanto
Jurnal Pengabdian dan Keberlanjutan Masyarakat
Vol 1
, No 3
(2024)
Margosari Village, Limbangan District, Regency has abundant natural potential, including sugar palm trees which are used to make palm sugar. Palm sugar producers are monitored by the local Village Government in the Margosari Village Palm Sugar Center. This quality and original production of palm sugar is not matched by an adequate selling price. This service activity which is packaged in the form of training is intended to provide education and training on processing palm sap and with a touch of...
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