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Menampilkan 1–3 dari 3 artikel
Pengaruh Kualitas Pasir terhadap Keputusan Pembelian di Pertambangan Pasir Dusun Kalicilik Desa Candirejo
Sherly Amanda Putri
; Eko Adi Susilo
; Hanik Amaria
Jurnal Manajemen Bisnis Era Digital
Vol 2
, No 3
(2025)
This study was conducted with the aim of evaluating the extent to which sand quality influences consumer purchasing decisions in the sand mining area located in Kalicilik Hamlet, Candirejo Village, Blitar Regency. The background of this research is based on the fact that in the construction and development sector, the quality of building materials is a very crucial factor. Sand, as one of the main components in construction, plays a vital role in determining the final outcome of a construction p...
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Pengaruh Brand Image dan Promosi terhadap Loyalitas Pelanggan pada Split Espresso Coffee Shop Kota Blitar
Silviana Dita Fernanda
; Hanik Amaria
; M. Halim Fawazi
Jurnal Manajemen Bisnis Era Digital
Vol 2
, No 3
(2025)
The purpose of the study was to determine the effect of brand image and promotion on customer loyalty at Split Espresso Coffee Shop, Blitar City. The research method chosen was quantitative descriptive, with a research sample of 100 respondents. Sampling used a purposive sampling technique that met the criteria as Split Espresso Coffee Shop customers in Blitar City who had visited twice or more. The results of the study showed that the brand image variable had a significant value of 0.000 <0....
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Analisis Bauran Pemasaran Dalam Meningkatkan Kepuasan Pengunjung Kolam Renang Kendedes di Desa Sragi
Cindy Rohadatul ‘Aisy Jannah
; Hanik Amaria
; Nik Haryanti
Jurnal Hukum, Administrasi Publik, dan Ilmu Komunikasi
Vol 1
, No 4
(2024)
This research method uses qualitative research, researchers use Purposive Sampling sampling. Data Collection Techniques using interviews, documentation, observation. Data Validity Testing Techniques using source triangulation and data analysis techniques using several stages (Sugiyono, 2020): organizing data, grouping based on categories, themes, and answer patterns, testing assumptions or problems that exist against data, looking for alternative explanations for data and writing research result...
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