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Menampilkan 1–8 dari 8 artikel
Perluasan Theory of Planned Behavior: Peran Authenticity dan Trustworthiness
Jurnal Manajemen dan Ekonomi Bisnis
Vol 6
, No 1
(2026)
The food and beverage industry in Indonesia is growing rapidly through digital marketing, particularly through the role of influencers in influencing consumer preferences and purchase intentions. Several influencers are no longer merely collaborating with brands, but are also becoming business owners by leveraging their personal branding and follower base. However, when promoting their own products, the effectiveness of these strategies on purchase intentions is not always consistent. This study...
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Digital Marketing Strategies to Increase Brand Awareness in the E-Sports Industry
Proceeding of the International Conference on Management, Entrepreneurship, and Business
Vol 2
, No 2
(2025)
This study examines the influence of digital marketing strategies, including Content Marketing, Influencer Marketing, and Community Marketing, on Brand Awareness within the e-sports industry. Alongside the rapid growth of the e-sports sector both globally and in Indonesia, effective digital marketing has become essential for brands to enhance visibility and audience engagement. Employing a quantitative research design, data were collected through an online questionnaire distributed to 200 respon...
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Traditional Art of Cupak Gerantang: Between Cultural Preservation and Tourism Development in West Nusa Tenggara
Mawardi, Taufik
; Wangi, Baiq Larre Ginggit Sekar
; Muharis Muharis
; Kukuh, Lalu Guruh Virgiawan Dwi
; Rahman, Basuki
Jurnal Riset Rumpun Seni, Desain dan Media
Vol 4
, No 2
(2025)
This study analyzes the potential of the traditional performing art Cupak Gurantang in supporting cultural tourism in West Nusa Tenggara (NTB), Indonesia. Cupak Gurantang is a distinctive folk theater from Lombok that conveys moral and social values through the conflict between Cupak, a cunning character, and Gerantang, an honest one. Through this narrative, the performance functions not only as entertainment but also as a medium for moral education within the community. The study employs a desc...
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Pengaruh Pengalaman Wisatawan, Kualitas Layanan dan Daya Tarik Wisata terhadap Niat Berkunjung Kembali di Desa Ekowisata Pancoh
Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Vol 2
, No 2
(2025)
This study aims to determine the influence of tourist experience, service quality, and tourist attractions on revisit intention in Pancoh Ecotourism Village. This village is one of the developing ecotourism-based tourist destinations in the Special Region of Yogyakarta and attracts tourists through its unique nature and local culture. The research sample consisted of 100 respondents selected using a non-probability sampling technique with a purposive sampling approach, namely tourists who have v...
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User Experience Evaluation of Online Registration System at RSUP Surakarta Using the UEQ Method
International Journal of Public Health
Vol 2
, No 2
(2025)
The rapid advancement of digital technology has transformed healthcare services, including the implementation of online registration systems in hospitals. RSUP Surakarta has operated an online patient registration system since 2021 to reduce wait times and improve service efficiency. However, no formal evaluation has been conducted from the user experience (UX) perspective. This study aims to evaluate the UX of RSUP Surakarta’s online registration system using the User Experience Questionnaire (...
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Peningkatan Kreativitas Mahasiswa Melalui Inovasi Produk Gantungan Kunci Foto Akrilik sebagai Media Ekspresi Diri dan Nilai Ekonomis
Indonesia Bergerak : Jurnal Hasil Kegiatan Pengabdian Masyarakat
Vol 3
, No 2
(2025)
Creativity and innovation are essential elements in developing student competencies, especially in the Business Administration study program. This community service activity aims to enhance students’ creativity through training in producing an innovative product, namely gantungan kunci foto akriliks, which serve as a medium for self-expression and possess economic value. The activity was conducted for the 2023 cohort of Business Administration students at Universitas Sahid Surakarta using method...
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Digitization of Cooperatives and the Utilization of Technology to Increase Economic Competitiveness in the Madurese Written Batik Sector
Purwati Ratna Wahyuni
; Moh. Baqir Ainun
; Evi Dwi Hastri
; Joko Suyono
; Sengguruh Nilowardono
; Eman Setiawan
Proceeding of the International Conference on Economics, Accounting, and Taxation
Vol 1
, No 2
(2024)
Digitization of cooperatives and the use of technology are strategic steps in increasing economic competitiveness in the Madura handwritten batik sector, especially in Central Pakandangan Village, Sumenep Regency. This program aims to empower handwritten batik artisans through technology integration and digital capacity building. Some of the main activities include Search Engine Optimization (SEO) training, digital financial management through Accountable Digital Financial Management, digital ca...
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KARAKTERISTIK YOGHURT SUSU WIJEN (Sesamun indicum) DENGAN PENAMBAHAN EKSTRAK BUAH BIT (Beta vulgaris)
JITIPARI (Jurnal Ilmiah Teknologi dan Industri Pangan UNISRI)
Vol 2
, No 1
(2017)
Biji wijen merupakan salah satu bahan nabati yang mempunyai berbagai macam manfaat bagi kesehatan tubuh. Begitu pula dengan buah bit yang termasuk salah satu bahan pangan yang merupakan sumber antioksidan. Biji wijen serta buah bit belum banyak dimanfaatkan sebagai produk pangan, padahal keduanya memiliki kandungan antioksidan yang bermanfaat bagi tubuh. Penelitian ini bertujuan untuk meningkatkan nilai ekonomis biji wijen dan buah bit dengan mengolahnya menjadi yoghurt yang mengandung antioksid...
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