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Pengaruh Product Browsing terhadap Pembelian Impulsif pada Produk Fashion di Ecommerce Shopee dengan Flash Sale sebagai Variabel Moderasi dalam Persepektif Bisnis Islam
Fatih Fuadi
; Heni Verawati
; Lita Aryani
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Vol 2
, No 3
(2024)
In the rapidly growing era of digitalization, significant changes have occurred in consumer behavior, especially with the existence of e-commerce platforms and online marketing innovations. Today's consumers frequently browse for information about fashion products before making a purchase. Goals of the study to examine the impact of product searches on impulsive buys, Together with the relationship's moderating effect of flash sales, as well as sharia business perspective. Purposive sampling is...
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Pengaruh Kepribadian, Kecerdasan Emosional dan Motivasi Terhadap Kinerja Driver Go Food Menurut Persepektif Bisnis Islam : (Studi Pada Driver Go Food di Bandar Lampung)
Fatih Fuadi
; Adib Fachri
; Niken Handayani
Jurnal Penelitian Manajemen dan Inovasi Riset
Vol 2
, No 4
(2024)
Transportation makes it easier for people to carry out their daily activities. Transportation is really needed by the community, considering the density of people's activities which require moving from one place to another and also makes it easier for people to order the goods or food they want from a place that consumers want. Therefore, drivers with personality, emotional intelligence and good motivation are needed, where there is a decline in the performance of gofood drivers, one of which is...
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Pengaruh Word Of Mouth dan Brand Image Terhadap Keputusan Pembelian Dalam Prespektif Bisnis Islam : Studi Pada Mie Gacoan Cabang Diponegoro Bandar Lampung
Fatih Fuadi
; Heni Verawati
; Inka Corlita
Jurnal Inovasi Ekonomi Syariah dan Akuntansi
Vol 1
, No 3
(2024)
Purchasing decisions are a very important factor in the culinary business. When choosing food, consumers definitely look at several factors such as recommendations from other people and the brand image of the food. If consumers get positive recommendations from other people and also have a good brand image, this can encourage consumers to make purchasing decisions. The formulation of the problem in this research is, do Word of Mouth and Brand Image influence the decision to purchase Mie Gacoan a...
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