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Eksplorasi Kinerja Keuangan Desa Wisata Berdasarkan Rasio Profitabilitas Dan Pengaruh Dari Inovasi Produk
Umi Nurjanah
; Fathor AS
Journal Of Business, Finance, and Economics (JBFE)
Vol 4
, No 2
(2023)
The purpose of this study is to determine the financial performance of tourism villages based on profitability ratios, to analyze the relationship between the company's financial performance and the level of product innovation. The sample in this study is financial statements in a certain period using purpossive sampling techniques. This research approach is quantitative with simple profitability ratio and linear regression analysis techniques. Based on the results of the study, during 2022-2023...
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Peran E-Wom Dan Brand Image Terhadap Loyalitas Di Desa Wisata Kabupaten Pamekasan
Dwi Nur Cholifah
; Fathor AS
Journal Of Business, Finance, and Economics (JBFE)
Vol 4
, No 2
(2023)
This research was conducted with the aim of determining the role of Electronic Word of Mouth (E-WOM) and brand image on visitor loyalty through tourist visiting decisions. The method used in this study is quantitative descriptive method. The samples taken were visitors to Bukit Kehi Tourism as many as 115 people by applying accidental sampling techniques. Data in the study were obtained from primary data through the distribution of questionnaires and also secondary data sourced from literature r...
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