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Strategi Humas Dinas Komunikasi dan Informatika Kabupaten Sragen dalam Memanfaatkan Portal Website Sragenkab.go.id sebagai Media Publikasi “Jelajah Sukowati”
Agustina Rianasari
; Rahmat Wisudawanto
; Esfandani Peni Indreswari
Harmoni: Jurnal Ilmu Komunikasi dan Sosial
Vol 4
, No 1
(2026)
This study aims to analyze the public relations strategy of the Dinas Komunikasi and Informatika Kabupaten Sragen in promoting “Jelajah Sukowati” on the Sragenkab.go.id website. This study uses a descriptive qualitative approach. The data source for this study is the Sragenkab.go.id website. The data in this study consists of interviews with informants and photo documentation uploaded to the Sragenkab.go.id website. Data collection techniques include observation, interviews, and documentation. T...
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Penerapan Strategi Integrated Marketing Communication Adhiwangsa Hotel and Convention Solo pada Event So Kiss Me 2024
Traberaldi Rafa Otniel
; Rahmat Wisudawanto
; Esfandani Peni Indreswari
Jurnal Penelitian Komunikasi dan Sosialisasi
Vol 1
, No 3
(2025)
In addition to personal selling, Adhiwangsa Hotel and Convention Solo also utilized other IMC tools such as direct marketing, public relations, and digital marketing to maximize the effectiveness of their promotional efforts for the "So Kiss Me 2024" event. The hotel leveraged its existing customer database to send personalized invitations and promotions through WhatsApp, which proved to be an effective channel for engaging with customers directly. Social media platforms were also used to create...
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Strategi Komunikasi Humas Polres Karanganyar Dalam Kampanye Anti Hoaks Pilkada 2024 Melalui Instagram
Destika Wahyu Pratiwi
; Esfandani Peni Indreswari
; Rahmat Wisudawanto
Federalisme : Jurnal Kajian Hukum dan Ilmu Komunikasi
Vol 2
, No 3
(2025)
This study discusses the communication strategy implemented by the Karanganyar Police Public Relations Department in delivering an anti-hoax campaign during the 2024 Regional Head Election (Pilkada) through the Instagram platform. The background of this study departs from the phenomenon of the rampant spread of false information ahead of the election, which has the potential to trigger disinformation, polarization, and disrupt social order and stability. Hoaxes during political periods can erode...
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Strategi Komunikasi Humas Polres Karanganyar dalam Kampanye Anti-Hoaks Pilkada 2024 Melalui Instagram
Destika Wahyu Pratiwi
; Esfandani Peni Indreswari
; Rahmat Wisudawanto
Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi
Vol 2
, No 4
(2025)
This study examines the communication strategy employed by the Public Relations Division of Karanganyar Police in delivering an anti-hoax campaign during the 2024 regional election stages through Instagram. The background of this research lies in the widespread dissemination of misinformation leading up to elections, which can disrupt social order. The purpose of this study is to analyze the effectiveness of digital communication strategies in increasing public literacy and maintaining the stabi...
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Komunikasi Publik Humas Terminal Tirtonadi Surakarta dalam Kegiatan Edutrip
Nur’Aini Purwaningsih
; Esfandani Peni Indreswari
; Rahmat Wisudawanto
RISOMA : Jurnal Riset Sosial Humaniora dan Pendidikan
Vol 3
, No 5
(2025)
Public communication plays a crucial role in delivering targeted transportation information and building a positive image of government institutions in the eyes of the public. One concrete implementation of effective public communication is the Edutrip program, an educational initiative from Surakarta's Tirtonadi Terminal designed to improve public transportation literacy, particularly among students and teachers. This program is not merely an educational visit, but also a strategic tool for Tir...
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Framing Kemanusiaan TNI AD dalam Konten Bantuan Erupsi Gunung Lewotobi di Instagram
Rizqi Akmaliah
; Esfandani Peni Indreswari
; Rahmat Wisudawanto
RISOMA : Jurnal Riset Sosial Humaniora dan Pendidikan
Vol 3
, No 5
(2025)
The development of social media has transformed institutional communication strategies, including those of the Indonesian Army (TNI AD) in building a more humanized image. This study aims to analyze how visual and narrative elements in the disaster relief content related to the eruption of Mount Lewotobi, as published by TNI AD on Instagram, are constructed and conveyed to the public. The research employs a qualitative descriptive method using Robert N. Entman’s framing analysis model, which inc...
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Strategi Marketing Public Relations Gedung Wayang Orang Sriwedari dalam Membangun Brand Awareness Melalui Media Sosial
Fauzi Nanda Saputra
; Rahmat Wisudawanto
; Esfandani Peni Indreswari
WISSEN : Jurnal Ilmu Sosial dan Humaniora
Vol 3
, No 3
(2025)
Wayang Orang Sriwedari is a traditional Javanese theater performance that adapts the stories in the puppet show which has been established since 1911. The existence of the Sriwedari Wayang Orang Building cannot be separated from the role of a public relations in creating a Marketing Public Relations Strategy. The results of the research conducted show that the public relations of the Sriwedari Wayang Orang Building uses a three-way strategy analysis consisting of pull strategy, push strategy, an...
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Optimalisasi Komunikasi Berbasis Komunitas untuk Meningkatkan Partisipasi Persit Kopassus dalam Program Bank Sampah
Rizqi Akmaliah
; Esfandani Peni Indreswari
Jurnal Pengabdian dan Perubahan Sosial
Vol 2
, No 2
(2025)
Community-based waste management in military housing areas, particularly within the environment of Markas Komando Pasukan Khusus (Makopassus), still faces several challenges. This service initiative aims to enhance the participation of the Army Wives Association (Persit) members of Kopassus in the Waste Bank program through the optimization of communication strategies. The method employed is Participatory Action Research (PAR), which actively involves the community in all stages of the activity,...
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