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Analisis Strategi Pemasaran dalam Upaya Meningkatkan Penjualan Produk Kerajinan Tembaga dan Kuningan CV. Logam Jaya Gallery di Desa Tumang
Aulia Ayu Damayanti
; Naswa Mar’atus Sholihah
; Shella Wulandari
; Mellyana Herawati
; Muhammad Aditya Yuliyanto
Vol 3
, No 1
(2026)
This in-depth study explores the comprehensive marketing strategies implemented by CV. Logam Jaya Gallery, a leading copper and brass craft business entity in Tumang Village, Boyolali. The research aims to identify the key factors behind the company's resilience in the face of intense industry competition. Using a qualitative approach, operational data was obtained in depth. The results show that the company integrates direct marketing through national and international exhibitions, while optimi...
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The Effectiveness of Enforcing the Polluter Pays Principle as an Ecological Restoration Mechanism in Environmental Disputes in Indonesia
IJLS (International Journal of Law and Society)
Vol 3
, No 2
(2026)
Environmental pollution and degradation remain serious issues in Indonesia, causing significant impacts on ecosystems and the social life of communities. One of the fundamental principles in environmental law aimed at ensuring ecological restoration is the Polluter Pays Principle (PPP), which obliges polluters to bear all costs arising from environmental pollution or damage caused by their activities. This study aims to analyze the effectiveness of enforcing the Polluter Pays Principle as a mech...
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Peran lnfluencer Media Sosial Membentuk Opini Publik di Kalangan Mahasiswa
Andiny Putri Vanosha
; Azizah Azizah
; Febrian Febrian
; Greshela Putrinova
; Hafizah Luthfiyyah
; Hayatul Fazila
; Juseradovi Triadi
; Latifah Hanum Harahap
; M. Rafi Ardiansah
; Muhammad Rafi
; Perawati Perawati
Studi Administrasi Publik dan ilmu Komunikasi
Vol 3
, No 1
(2026)
This study aims to comprehensively examine the role of social media influencers in shaping public opinion among university students through a literature review approach. The background of this research is based on the rapid development of information technology and social media, which has given rise to influencers as new communication actors with strong influence in the digital public sphere. Influencers act as opinion leaders who not only deliver information but also frame messages, construct n...
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Audit Sistem Informasi Operasional Menggunakan Framework COBIT 2019 : Studi Kasus : PT XYZ
Theresia Chintia Herawati
; Syeira Khaerani
; Siti Sheila Mozza Fatihah W
; Mutiara Astri Pradina
; Dicky Pratama
Saturnus: Jurnal Teknologi dan Sistem Informasi
Vol 4
, No 1
(2026)
The use of Information Systems and Information Technology (IS/IT) is a crucial factor in improving the efficiency and accuracy of retail sector operations. PT XYZ, a retail-level staple goods provider, has implemented IS/IT to support sales recording, inventory management, security, and operational reporting. This study aims to assess the effectiveness, efficiency, security, and compliance of the information system used. The audit was conducted through observation, interviews, document review, a...
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The Influence of Online Customer Reviews and Product Quality Perception on Skintific Purchase Decisions on Tiktok Shop
International Journal of Management Science and Business
Vol 2
, No 4
(2025)
This study is intended to identify the impact of Online Customer Reviews and Product Quality Perceptions on Skintific Purchase Decisions on TikTok Shop. This study applies a quantitative approach through causal methods. Involving 96 respondents who have purchased and used Skintific products on the platform. Data analysis was carried out through the stages of classical assumption tests (normality, multicollinearity, and heteroscedasticity), and used multiple linear regression to test the research...
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Analysis of the Impact of Load Imbalance on Neutral Current and Power Losses Caused by Neutral Current in Transformer 1, 30 MVA, 70/20 kV at Bungaran Substation
International Journal of Electrical Engineering, Mathematics and Computer Science
Vol 2
, No 3
(2025)
Power transformers are crucial in the electrical distribution system, and their operational stability is significantly affected by load imbalance among phases. Load imbalance can lead to the flow of neutral current through the neutral conductor, causing additional power losses in the transformer. This study analyzes the impact of load imbalance on neutral current and power losses at Transformer 1 (30 MVA capacity, 70/20 kV) at the Bungaran Substation. Data such as phase current, neutral current,...
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Rancang Bangun Alat Deteksi Kebocoran Gas LPG Berbasis ESP8266 dengan Notifikasi Telegram
Uranus: Jurnal Ilmiah Teknik Elektro, Sains dan Informatika
Vol 3
, No 3
(2025)
Liquefied Petroleum Gas (LPG) leakage remains one of the leading causes of fires in both household and industrial environments, highlighting the urgent need for early detection systems that provide fast and accurate warnings. This study aims to design and implement an LPG leakage detection device based on the ESP8266 microcontroller, utilizing the MQ-6 gas sensor and a real-time notification system through Telegram Bot integration. The system operates by reading LPG gas concentration via the MQ-...
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Analysis of Marketing Mix (4P) Influence on Automotive Purchase Decisions at PT. XYZ
Studi Administrasi Publik dan ilmu Komunikasi
Vol 2
, No 3
(2025)
This study investigates the influence of the marketing mix (product, price, promotion, and place) on purchase decisions for automotive products at PT. XYZ Sidoarjo. Using a quantitative approach, data were collected from 150 consumers who had purchased vehicles, spare parts, or services within the last six months. A structured questionnaire measured the four marketing mix elements and purchase decision using a 5-point Likert scale. Multiple linear regression analysis was applied to test the part...
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The Cultural Significance of Transitioning from Traditional Hindu Creation Ceremonies Using Firewood to Modern Practices Employing Gas as Fuel
International Journal of Communication, Tourism, and Social Economic Trends
Vol 2
, No 3
(2025)
This research investigates the cultural significance of the transformation in the Ngaben ceremony, a central cremation ritual in Balinese Hindu tradition, focusing on the shift from traditional firewood-based methods to modern gas-based cremation practices. The Ngaben ceremony holds profound religious, philosophical, and social meaning, symbolizing the liberation of the soul from worldly ties and its journey to the afterlife. In recent decades, technological advancements and socio-environmental...
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Expansion of Local Micro, Small and Medium Enterprises (MSMEs) Market Through the Development of Tourism Villages
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Vol 2
, No 3
(2025)
This study discusses the strategy of expanding the local Micro, Small, and Medium Enterprises (MSMEs) market through the development of Tourism Villages as a solution to limited market access and low competitiveness of MSME actors. MSMEs in Indonesia often face obstacles in aspects of the marketing mix such as venues, prices, products, and promotions. Through a qualitative approach, this study analyzes the direct impact of Tourism Villages on increasing market access, product innovation, and the...
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