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Pengaruh Social Media Marketing, Influencer Marketing dan Lokasi terhadap Customer Loyalty Generasi Z pada Kedai Wanus Kedir
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Vol 4
, No 1
(2026)
This study aims to determine the influence of Social Media Marketing, Influencer Marketing, and Location on Generation Z Customer Loyalty at Kedai Wanus Kediri. This research is quantitative. Data were obtained through two methods: primary and secondary data. The population in this study were Generation Z consumers at Kedai Wanus Kediri. The sample in this study was 100 consumers, with accidental sampling as the sampling technique. The analysis techniques used in this study included validity tes...
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Pengaruh Advertising, Harga dan Brand Image terhadap Keputusan Pembelian Madu Sumber Podang
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Vol 3
, No 6
(2025)
This study aims to analyze the influence of advertising, price, and brand image on purchasing decisions for Madu Sumber Podang in Kediri Regency. The research employed a quantitative descriptive approach with a sample of 136 respondents selected through accidental sampling. Data were collected using a questionnaire and analyzed using classical assumption tests, multiple linear regression, t-test, F-test, and coefficient of determination (R²). The results indicate that advertising has a positive...
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Pengaruh Promosi, Inovasi Produk, dan Digital Marketing terhadap Keputusan Pembelian Produk Batik Lochatara Wates Kabupaten Kediri
Jurnal Manajemen Kewirausahaan dan Teknologi
Vol 2
, No 4
(2025)
The development of the batik industry today requires business actors to be able to implement effective marketing strategies in order to increase competitiveness and encourage consumer purchasing decisions. This study aims to analyze the effect of promotion, product innovation, and digital marketing on purchasing decisions for Batik Lochatara products in Wates, Kediri Regency. This research uses a quantitative method with a survey approach through distributing questionnaires to Batik Lochatara co...
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Pengaruh Sosial Media Marketing, Store Atmosphere, Kualitas Pelayanan terhadap Keputusan Pembelian di Titik Tuju Coffe & Roastery
Jurnal Manajemen Kewirausahaan dan Teknologi
Vol 2
, No 4
(2025)
This study aims to analyze the effects of social media marketing, store atmosphere, and service quality on consumers’ purchasing decisions at Titik Tuju Coffee & Roastery in Kediri City. The background of this research is based on the increasing competition in the coffee shop industry, which requires business actors to implement effective marketing strategies, create a comfortable store atmosphere, and provide high-quality services to influence consumers’ purchasing decisions. The research m...
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Pengaruh Brand Image, Product Quality dan Brand Ambassador Lee Min Ho terhadap Minat Beli Produk Skincare Sunscreen Azarine di Kecamatan Kota Kediri
Riset Ilmu Manajemen Bisnis dan Akuntansi
Vol 3
, No 4
(2025)
This research aims to analyze the influence of brand image, product quality, and brand ambassador Lee Min Ho on consumer buying interest in Azarine sunscreen products in Kediri city district. This study uses a quantitative method with an associative approach. The sampling method employed is Non-Probability Sampling with purposive sampling technique. In this study, data collection was conducted using a questionnaire distributed to 130 respondents. The analytical techniques used in this research i...
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Pengaruh Varian Menu, Cita Rasa, dan Harga terhadap Keputusan Pembelian Konsumen pada Rumah Makan Cez-Ros
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Vol 3
, No 5
(2025)
This study aims to thoroughly examine the influence of menu variety, taste, and price on customers' purchasing decisions at CEZ-ROS Restaurant, located in Kediri Regency. Understanding these factors is crucial for the restaurant to enhance customer satisfaction and improve sales performance. The research employs a quantitative approach with an associative research type, designed to explore relationships between variables. The sampling technique used is accidental sampling, where respondents were...
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Pengaruh Cita Rasa, Pengalaman Pelanggan, Digital Marketing terhadap Minat Beli Ulang Pelanggan
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Vol 3
, No 5
(2025)
This study aims to analyze the influence of taste, customer experience, and digital marketing on repurchase intention at Mie Ayam Panggang Demi Apa in Kediri. In the increasingly competitive culinary industry, business owners are required to maintain taste consistency, create memorable customer experiences, and optimally utilize digital platforms in their marketing strategies. These three factors are believed to play an essential role in shaping consumer behavior, particularly in encouraging rep...
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Pengaruh Promosi, Brand Image, dan Lokasi Terhadap Keputusan Pembelian Pada 3Second Store Kediri
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Vol 3
, No 4
(2025)
This study investigates the influence of promotion, brand image, and location on purchasing decisions at 3Second Store Kediri. The research employs a quantitative approach using both primary and secondary data sources. The primary data were obtained through the distribution of questionnaires to 309 respondents, while the secondary data were collected via interviews with store supervisors and direct observation at the research site. The variables under examination include promotion, brand image,...
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Kekurangan Energi Kronis Berhubungan dengan Kejadian Anemia pada Kehamilan Trimester I
Jurnal Ilmu Keperawatan dan Kebidanan
Vol 3
, No 1
(2025)
Anemia in pregnancy is a condition of pregnant women with hemoglobin (Hb) levels <11 mg/dL in the first and third trimesters while in the second trimester Hb levels <10.5 mg/dL and can be a major cause of maternal and fetal morbidity and mortality. One of the causes of anemia in pregnancy is chronic energy deficiency (CED). This study aims to analyze the relationship between chronic energy deficiency and anemia in the first trimester of pregnancy. This research method is observational anal...
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Pengaruh Segmenting, Targeting, dan Positioning terhadap Minat Pembelian di Konter Perdana Cell : (Survei pada Konsumen Konter Perdana Cell)
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis
Vol 2
, No 4
(2024)
This study aims to determine the effect of segmenting, targeting and positioning on purchase intention at the Dadaha cell prime counter. The dependent variable in this study is purchase intention (Y) while the devendent variables include segmenting (X1), targeting (X2), positioning (X3). The method used in this research is quantitative method. The population in this study were consumers of the dadaha cell prime counter in the dadaha area of tasikmalaya city. The sampling technique in this study...
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