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Penerapan NLP Menggunakan Algoritma Naive Bayes, C4.5, XGBoost untuk Analisis Sentimen Ulasan Produk Kecantikan di Tokopedia dan Shopee
Srikandi Alifya
; Jasmir Jasmir
; Elvi yanti
Prosiding Seminar Nasional Ilmu Teknik
Vol 2
, No 2
(2025)
The growth of e-commerce in Indonesia has led to an increase in product reviews, including for beauty products on Tokopedia and Shopee. These reviews serve as important sources of information to assess consumer satisfaction; however, manually analyzing thousands of reviews daily is impractical. This study applies Natural Language Processing (NLP) with Naive Bayes, C4.5, XGBoost algorithms to classify sentiment in Indonesian-language reviews. The dataset used consists of 76,256 reviews labeled as...
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Analisis Sentimen Ulasan Penggunaan Aplikasi Maxim Pada Google Play Store Menggunakan Algoritma Naive Bayes, SVM, CatBoost Berbasis NLP
Nanda Mediya Sari
; Jasmir Jasmir
; Elvi Yanti
Prosiding Seminar Nasional Ilmu Teknik
Vol 2
, No 2
(2025)
Sentiment analysis is a technique in Natural Language Processing (NLP) used to identify user opinion tendencies based on textual reviews. This study analyzer user reviews of the Maxim application on the Google Play Store and compares three Machine Learning algoritmhs-Naïve Bayes, Support Vector Machine (SVM), and CatBoost-in classifying sentiment. The research stages include data collection, text preprocessing, feature extraction using TF-IDF and Chi-Square, class balancing using SMOTE, and perf...
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Digital Economic Transformation Through E-Commerce and Fintech in Improving Smes Income
International Journal of Economics, Commerce, and Management
Vol 1
, No 3
(2024)
The goal to be achieved from this service is the application of the digital economy through e-commerce and fintech for MSME actors in Kota Pari Village. Then it is hoped that the community/MSME actors will be able to understand that this digital economic transformation is used for the turnover of economic activities so that it will increase the income of business actors in the Pandemic Era so that the products offered are not only marketed in the local area but also internationally. Business act...
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Influencing factors Le Minerale: Purchase Decisions
The International Conference on Education, Social Sciences and Technology
Vol 1
, No 2
(2022)
The purpose of this study is to determine whether environmental awareness, green product advertising, environmental knowledge, and green buy intention can affect each other as well as whether Makassar residents' environmental knowledge is influenced by their intentions to make green purchases. Descriptive research methodologies are used in this study. Data from samples in Makassar were also gathered by researchers via an online survey method. Makassar population sampling is made easier with the...
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