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Menampilkan 1–2 dari 2 artikel
The Influence of Price, Product Quality, and Brand on Purchasing Decisions at Thrifting in Pasar Melati, Medan
Angelica Marito Sitanggang
; Misa Renata Ginting
; Roza Maya Sari
; Efry Kurnia
International Journal of Management and Digital Sciences
Vol 2
, No 3
(2025)
Consumer purchasing decisions for thrifting products are influenced by factors such as price, quality, trends, and availability. Consumers tend to choose thrifting because the prices are more affordable and the products offer uniqueness that is not mass-produced. As the popularity of thrifting increases, competition is also becoming more intense. Business actors are racing to develop marketing strategies through social media and marketplaces. Product differentiation, competitive pricing, and att...
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Literasi Pengelolaan Keuangan Usaha untuk Pelaku UMKM Binjai Estate
Maryam Monika Rangkuti
; Efry Kurnia
Jurnal Pengabdian dan Keberlanjutan Masyarakat
Vol 2
, No 1
(2025)
The limited knowledge of MSME entrepreneurs in Binjai Estate in managing their business finances affects the business continuity of MSMEs, causes errors in determining the amount of the cost of goods sold resulting in errors in determining the amount of the selling price, resulting in difficulty of increasing competitiveness which will affect the level of sales and profits of MSMEs. The purpose of these activities is to help MSME players increase their sales by providing simple financial managem...
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