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Menampilkan 1–10 dari 72 artikel
Strategi Marketing Mix (4P) dalam Memperkuat Citra Merek pada UMKM Hijab: Studi Kasus pada UMKM Bell.Scraft
Jurnal Manajemen Riset Inovasi
Vol 4
, No 2
(2026)
This study is motivated by the increasing competition in the Muslim fashion industry, which encourages SMEs to develop effective marketing strategies to build brand image. The purpose of this study is to analyze the implementation of the marketing mix (4P) strategy in strengthening the brand image of Bell.Scraft SMEs. This research employs a qualitative approach using a case study design. Data were collected through interviews, observations, and documentation, and then analyzed using the data an...
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An Adaptive Computational Model for Detecting Concept Drift in Long Term Data Streams Using Incremental Learning Approaches
Indonesian Journal of Infomatics
Vol 1
, No 1
(2026)
Concept drift, the phenomenon where the statistical properties of data streams change over time, poses a significant challenge in machine learning, particularly for long term data streams. Traditional machine learning models, including batch learning and non-adaptive approaches, struggle to detect and adapt to these changes, leading to degraded performance and inaccurate predictions. This study proposes an adaptive computational model designed to detect and respond to concept drift using increme...
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Strategi Digital Marketing untuk Meningkatkan Promosi dan Penjualan Produk Kopi Lokal Karang Sidemen, Lombok Tengah
Nur Afni
; Elya Antariksana Bachmida
; Baiq Rien Handayani
; Yuhendra AP
; Hary Kurniawan
; Amuddin Amuddin
; Sukmawaty Sukmawaty
; Ince Siti Wardatullatifah S
; Isnaini Puspitasari
; Hanifah Ayu
; Fakhrul Irfan Khalil
; Fuad Sauqi Isnain
; Murad, Murad
; Joko Sumarsono
; Satrijo Saloko
; Reza Kusuma Nurrohman
; Diah Ajeng Setiawati
; Rahmat Sabani
; Wayan Sweca Yasa
; Firman Fajar Perdana
; M.Azhar Mustafid
; Mi’raj Fuadi
; Tri Isti Rahayu
; Neyla Vista Maramy
; Wiwin Apriyanditra
; Zulfiana Jayanti
; Saparudin Saparudin
Jurnal Pengabdian kepada Masyarakat
Vol 6
, No 1
(2026)
Local coffee micro, small, and medium enterprises (MSMEs) in Karang Sidemen Village, Central Lombok Regency, have significant development potential; however, they still face challenges related to marketing practices and limited value addition. Conventional marketing systems restrict market reach and reduce product competitiveness. In the context of the Industrial Revolution 4.0 and Society 5.0, digital marketing offers a strategic opportunity for MSMEs to enhance product promotion and sales perf...
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Penerapan Strategi Pembelajaran Penguasaan untuk Meningkatkan Hasil Belajar Peserta Didik
Angelika Natalycia
; Deci Natalia
; Siska Panduwinata
; Richard Majefat
; Jen Katrin Enok
; Kalip Kalip
Jurnal Pendidikan dan Kewarganegara Indonesia
Vol 2
, No 4
(2025)
The Mastery Learning Strategy is a learning approach oriented towards achieving comprehensive student competencies before they move on to the next material or learning stage. This approach is based on the assumption that every student has the potential to succeed, provided they are given the appropriate time, methods, and guidance. In its application, Mastery Learning emphasizes systematic learning planning, the establishment of clear learning objectives, and ongoing evaluation to measure the le...
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A study of Knowledge, Attitude and Behaviour on the Use of Natural Medicine for Type 2 Diabetes Mellitus in Pharmacies in Kendal Regency Area
International Journal of Public Health
Vol 2
, No 4
(2025)
Diabetes mellitus (DM) is one of the global health challenges that continues to rise, including in Indonesia. However, the lack of education and counseling from pharmacists regarding the use of natural ingredients medicines has the potential to affect the effectiveness of treatment and the management of DM. This study aims to measure the level of knowledge, attitudes, and behaviour of DM patients, related to the use of natural ingredient drugs in DM management. This study uses a cross-sectional...
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Tinjauan Komparatif Game-Based Learning berbasis Media Ludo untuk Penguatan Pendidikan Karakter dan Kecakapan Abad 21 dalam Pembelajaran Bahasa Arab
Prosiding Seminar Nasional Ilmu Pendidikan
Vol 2
, No 2
(2025)
Strengthening 21st century character and skill education is an important demand in today's learning transformation. Game-Based Learning (GBL)-based approaches such as Ludo are believed to present a learning process that is meaningful, fun, while forming positive values. This study aims to review and compare the results of previous studies on the application of GBL in the development of character and skills in the 21st century, especially in Arabic language learning. The method used is a simple s...
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Studi Komparatif Berbasis Literatur tentang Strategi Pembelajaran Abad 21 melalui Pendekatan Digital Storytelling dalam Penguatan Pendidikan Karakter
Prosiding Seminar Nasional Ilmu Pendidikan
Vol 2
, No 2
(2025)
This study aims to explore the role of digital storytelling (DST) as a 21st-century learning strategy in strengthening character education. The rapid development of digital technology and the growing emphasis on student-centered learning have made DST a relevant pedagogical approach that integrates creativity, critical thinking, collaboration, and communication with values-based education. Using a simple systematic literature review (SLR) approach, this study analyzed eight peer-reviewed journal...
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Synthesis of Learning Styles and Learning Media to Optimize 21st Century Skills in Vocational Education: A Systematic Literature Review
Proceeding of the International Conference on Global Education and Learning
Vol 2
, No 2
(2025)
This systematic literature review examines the relationship between learning styles and learning media in optimizing 21st-century skills among Diploma Three (D3) vocational students. Through systematic analysis of 74 relevant national and international journal articles published between 2018 and 2024 from Scopus database, this study reveals that the alignment between learning styles (visual, auditory, kinesthetic) and learning media significantly influences the development of critical thinking,...
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The Strategic Role of Job Satisfaction in Shaping Organizational Commitment: A Literature Review
Systematic Literature Review Journal
Vol 1
, No 4
(2025)
This study examines the strategic role of job satisfaction in shaping organizational commitment in the context of companies by synthesizing empirical evidence published between 2016 and 2025. Although it has been extensively researched, findings related to the consistency and determinants of the relationship between job satisfaction and organizational commitment are still scattered and have not been integrated, thus requiring comprehensive mapping. Therefore, this study aims to identify empirica...
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Analisis Pengaruh Profitabilitas, Solvabilitas, dan Likuiditas pada Sektor Makanan dan Minuman Indonesia (2019-2023)
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 4
(2025)
This study aims to analyze the influence of profitability as proxied by Return on Equity (ROE), solvency as proxied by Debt to Equity Ratio (DER), and liquidity as proxied by Current Ratio (CR) on firm value as proxied by Price to Book Value (PBV) in the Indonesian food and beverage sector. The study focuses on the 2019-2023 period, a timeframe uniquely defined by the economic disruption of the COVID-19 pandemic and its initial recovery phase. The research method employed is a quantitative appro...
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