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Menampilkan 1–3 dari 3 artikel
Pengembangan Corporate Storytelling Yayasan Grandma Foundation dalam Meningkatkan Awareness Publik
Dwi Ulina Sari
; Mauly Arzak Julika
Jurnal Inovasi Sosial dan Pengabdian
Vol 3
, No 1
(2026)
This Community Service Program (Pengabdian kepada Masyarakat/PKM) aims to develop the communication strategy of Grandma Foundation through a corporate storytelling approach to enhance public awareness of its social programs. The main challenge faced by the foundation is the limited communication strategy, which has predominantly focused on informative reporting and has not yet effectively built emotional engagement with the public. The program employed interactive lectures, storytelling workshop...
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Pelatihan Komunikasi Persuasif Guna Meningkatkan Kompetensi Komunikasi Pengurus Lembaga Swadaya Masyarakat “Kakak Asuh”
Mauly Arzak Julika
; Dwi Ulina Sari
; Mahisa Dwi Prastowo
Jurnal Pengabdian Masyarakat
Vol 2
, No 3
(2025)
In addition to improving interpersonal communication skills, this training also emphasized the importance of strategic communication in the context of advocacy and social mobilization. NGO administrators were trained to design campaign messages tailored to audience segments, including potential donors, corporate partners, and government stakeholders. An understanding of the importance of framing and emotional appeal was also emphasized, so that the messages delivered were not only informative bu...
Sumber Asli
Google Scholar
DOI
Pelatihan Komunikasi Persuasif Guna Meningkatkan Kompetensi Komunikasi Pengurus Lembaga Swadaya Masyarakat “Kakak Asuh”
Mauly Arzak Julika
; Dwi Ulina Sari
; Mahisa Dwi Prastowo
Jurnal Pengabdian Masyarakat
Vol 2
, No 3
(2025)
In addition to improving interpersonal communication skills, this training also emphasized the importance of strategic communication in the context of advocacy and social mobilization. NGO administrators were trained to design campaign messages tailored to audience segments, including potential donors, corporate partners, and government stakeholders. An understanding of the importance of framing and emotional appeal was also emphasized, so that the messages delivered were not only informative bu...
Sumber Asli
Google Scholar
DOI