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Penguatan Branding dan Pemasaran Digital pada UMKM Warung “Mbak Raisha” di Pantai Karang Jahe, Kabupaten Rembang
Jurnal Pengabdian kepada Masyarakat
Vol 5
, No 3
(2025)
Karang Jahe Beach is one of the leading tourism destinations located in Rembang Regency. This area provides a great opportunity for Micro, Small, and Medium Enterprises (MSMEs) to develop and reach a wider market. One of the MSMEs in this area is Warung "Mbak Raisha" owned by Mrs. Inayah which has been operating since 2015. This stall is engaged in providing food and beverages for tourists. However, these MSMEs face various challenges in managing their business, including the lack of digital fin...
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PENGEMBANGAN UMKM B&B SNACK DESA SAWAHAN KABUPATEN REMBANG MELALUI GOOGLE MAPS DAN PAPAN PETUNJUK ARAH
Adi Widya: Jurnal Pengabdian Masyarakat
Vol 8
, No 1
(2024)
Most MSMEs, including B&B Snack MSMEs, have not adopted technology as an effective sales tool. B&B Snack MSMEs face problems, namely a less strategic location and a lack of understanding of MSME owners regarding information technology. Therefore, in the YPPI Rembang University (UYR) Business Work Lecture Community Service activities, they provide a solution to overcome this problem, namely registering the location of MSME B&B Snacks on Google Maps and using direction signs, which can...
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