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Menampilkan 1–3 dari 3 artikel
Binge-Watching and Continuation Intention in VoD Services: The Mediating Role of Cliffhangers Among Young Viewers
Firman Fauzi
; Agung Hudaya
; Dewi Murtiningsih
International Journal of Management
Vol 2
, No 1
(2024)
The impact of binge watching is an evolving phenomenon affecting consumers' continuation intention on video-on-demand (VOD) platforms, mediated by cliffhangers. This study targets a population of young individuals aged 17-25 years. The research design is quantitative, aiming to demonstrate the cause-and-effect relationship between binge watching and continuation intention, mediated by cliffhangers. The novelty of this research lies in not only examining the direct relationship between binge watc...
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The Effect of Green Marketing, Social Media Marketing, Word of Mouth And Service Quality on Purchasing Decisions
Dewi Murtiningsih
; Robby Dharma
; Yananto Mohadi Putra
International Journal of Management
Vol 1
, No 4
(2024)
The formulation of the problem in this research is: Does green marketing influence purchasing decisions? Does social media marketing influence purchasing decisions? Does word of mouth influence purchasing decisions? Does service quality influence purchasing decisions? The objectives of this research are: to determine the influence of green marketing on purchasing decisions, to determine the influence of social media marketing on purchasing decisions, to determine the influence of word of mouth o...
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Strategi Promosi Untuk Keberlangsungan Usaha Dari Penciptaan Kreasi Barang Bekas di Kelurahan Kembangan Selatan Jakarta Barat
Andriansyah Bachtillah
; Supriyatno Supriyatno
; Dewi Murtiningsih
Indonesia Bergerak : Jurnal Hasil Kegiatan Pengabdian Masyarakat
Vol 2
, No 3
(2024)
Waste management is one of the main challenges in achieving environmental sustainability. This community service program aims to develop a used goods creation business based on business and environmental sustainability in Kembangan Selatan Subdistrict. The methods used include outreach, training and assistance to local communities in processing used goods into products of economic value. Through this program, it is hoped that the community can improve their skills in processing waste, create new...
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