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Menampilkan 1–3 dari 3 artikel
Pengaruh Celebrity Endorsement oleh NCT Dream pada Produk Tos Tos Terhadap Minat Beli (Purchase Intention) Penggemar NCT Dream di Kalangan Gen Z
Jurnal Ekonomi dan Keuangan
Vol 3
, No 2
(2025)
The development of globalization has opened up many opportunities in the business world, especially in helping companies increase their sales and profits. One of the increasingly popular marketing tools is the use of celebrity endorsements. In this context, the Korean Wave phenomenon is one of the important aspects that attracts the attention of global consumers, especially in Indonesia. This study aims to encourage the influence of celebrity endorsements from NCT Dream on consumer behavior and...
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Modernisasi UMKM Mie Ayam Mas Nok Melalui Pemanfaatan Media Sosial Dan Pembuatan Logo
Jurnal Pengabdian kepada Masyarakat
Vol 4
, No 1
(2024)
Micro, Small and Medium Enterprises (MSMEs) need to compete effectively in the market in terms of increased capacity to adapt to the dynamic business environment. MSMEs need to respond promptly to evolving market trends, technological advances, and changing consumer preferences. However, not all MSMEs have made the necessary adaptations in order to thrive in a dynamic business environment. This community service focuses on Mie Ayam Mas Nok, an MSME that faces specific challenges, especially the...
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Pelatihan Literasi Digital bagi Orang Tua: Langkah Menuju Keluarga Cerdas Digital
Desi Novianti
; Yogi Bachtiar
; Dewi Anjani
Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat
Vol 1
, No 4
(2023)
At RT 06/014 Kel. Palmerah, West Jakarta, there is an urgent need to increase digital literacy among parents, who vary in age and level of technological knowledge. Reliance on digital technology poses challenges in supervising children and online safety. This challenge can be overcome by conducting digital literacy training designed to close knowledge gaps, improve online security, and provide skills to use technology responsibly. This training is carried out through lectures, simulations, and p...
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