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Pengaruh Religiusitas Terhadap Keputusan Pembelian Busana Muslim
Mulyani Rizki
; Defatrian Defatrian
Jurnal Bisnis, Ekonomi Syariah, dan Pajak
Vol 1
, No 2
(2024)
The development of trade in Indonesia has experienced a rapid increase, especially in the fashion and accessories trading business. The Indonesian Muslim community today is increasingly aware of the importance of the fashion aspect which does not only involve choosing clothes, but is also related to style and trends, even when they wear the hijab. The high intensity of purchasing Muslim fashion through e-commerce in recent years and how important it is to fulfill lifestyle needs without forgetti...
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Analisis Pengaruh E-Commerce Terhadap Keputusan Pembelian Busana Muslim: Studi Kasus Mahasiswa Kota Palembang
Mulyani Rizki
; Defatrian Defatrian
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis
Vol 1
, No 3
(2023)
Various factors make Muslim fashion continue to develop. The continued increase in demand for Muslim fashion, the growth of hijab communities such as Hijabers Community, Hijabers Mom, and others, as well as the holding of various bazaars, Muslim fashion shows, hijab class activities on campuses, companies, recitations, or social gatherings really support the growth of this business in Indonesia. Water.
Purchasing decisions are an important thing to pay attention to because this will certainly be...
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