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Analisis Manajemen Konten Dalam Proses Produksi Akun Instagram @Daihatsuofficialclub di Pt Astra Daihatsu Motor
Jurnal Riset Rumpun Seni, Desain dan Media
Vol 5
, No 1
(2026)
This research is grounded in the growing use of social media as a digital communication tool for companies to strengthen engagement with their audiences, including user communities. The study aims to explain the content management practices of the Instagram account @daihatsuofficialclub, which is managed by the Marketing Support team of PT Astra Daihatsu Motor (ADM). The research focuses on how content is planned, managed, and utilized as part of ADM’s digital communication strategy to build str...
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Pengaruh Estetika pada Feeds Instagram terhadap Brand Image @wmdfashion
Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi
Vol 2
, No 5
(2025)
This study analyzes the influence of visual aesthetics on Instagram feeds in shaping the brand image of @wmdfashion among its followers. In the digital era, visual presentation has become a key factor in how audiences perceive fashion brands, particularly through elements such as color consistency, layout, visual style, and content creativity. This research employs a quantitative approach using an online survey distributed to 100 active followers of @wmdfashion. A Likert-scale questionnaire was...
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Pengaruh Daya Tarik Konten Instagram @Sahabatmarina terhadap Minat Audiens untuk Mengikuti Program Marina Beauty Journey
Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi
Vol 2
, No 6
(2025)
The rapid development of digital technology has positioned social media, particularly Instagram, as a strategic channel for brands to conduct digital marketing and brand activation. This quantitative survey research aims to analyze the influence of Instagram content appeal (X) on the audience's interest in participating in the Marina Beauty Journey (Y) program. The study collected data from 100 female followers of the @sahabatmarina account, aged 15-25, who had been exposed to MBJ promotional co...
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Pengaruh Penggunaan Konten Hiburan Tiktok terhadap Tingkat Stres di Kalangan Mahasiswa
Jurnal Penelitian Komunikasi dan Sosialisasi
Vol 1
, No 4
(2025)
This study aims to analyze the influence of entertainment content consumption on TikTok toward the stress levels of university students. TikTok has become one of the most frequently used social media platforms among young adults, offering entertainment, distraction, and emotional relief. Meanwhile, academic stress is a common issue among students due to heavy coursework, deadlines, and pressure to perform. This research uses a quantitative method with a survey distributed to 100 active universit...
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Hubungan Aktivitas Belanja Online dengan Management Keuangan Pribadi di Kalangan Mahasiswa
Jurnal Penelitian Komunikasi dan Sosialisasi
Vol 1
, No 4
(2025)
This study aims to analyze the relationship between online shopping activities and personal financial management among university students in Indonesia. The background of this research lies in the increasing digitalization of daily consumption, which has encouraged students to engage more actively in e-commerce transactions. Using a quantitative correlational design, data were collected from 100 undergraduate students through an online questionnaire based on Likert-scale indicators. The independ...
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Pengaruh Penggunaan TikTok terhadap Perubahan Gaya Bahasa Komunikasi Interpersonal di Kalangan Mahasiswa
Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi
Vol 2
, No 5
(2025)
This study investigates the influence of TikTok usage on the changes in interpersonal communication styles among university students in Indonesia. The rapid development of digital communication platforms, especially TikTok, has reshaped the way young people interact, express themselves, identify changes in their interpersonal communication styles, and analyze the effect of TikTok usage on those changes. Using a quantitative survey method with 100 active university students as respondents, data w...
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The Strategi Branding Program Jalan Jalan Kompas TV di Era Konvergensi Media
Jurnal Riset Rumpun Seni, Desain dan Media
Vol 4
, No 1
(2025)
Era of media convergence, television programs are required to integrate traditional broadcasting with digital platforms to maintain their relevance. This study explores the branding strategies of the Jalan Jalan program by Kompas TV across Instagram, Youtube, and Tiktok. Using a qualitative descriptive method with participatory observation, the research examines how the program adapts its content for each platform based on their unique characteristics and audience behavior. The study reveals tha...
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Analisis Elemen Visual Postingan Konten Infografis Edukasi pada Feed Akun Instagram @ditjentataruang Edisi Januari 2025
Jurnal Riset Rumpun Seni, Desain dan Media
Vol 4
, No 1
(2025)
Social media, particularly Instagram, has become a strategic medium for government institutions to disseminate policy-related information to the public. This study aims to analyze how visual elements are applied in educational infographic content on the Instagram account @ditjentataruang, specifically in the January 2025 edition, using the theory of visual hierarchy. A qualitative descriptive method was employed, with data collected through visual observation, in-depth interviews with the conten...
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