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Analisis Swot pada Usaha Mikro Kecil dan Menengah (UMKM) : (Studi Kasus pada Warung Bunda Dirga di Kecamatan Cikarang Utara)
Opi Yanti
; Daspar Daspar
Jurnal Inovasi Ekonomi Syariah dan Akuntansi
Vol 2
, No 4
(2025)
One type of MSME that assists individuals in meeting their basic needs is the grocery store. The presence of small grocery stores greatly strengthens the local economy, especially in rural areas. Conventional grocery stores still survive and make a significant contribution to the local economy, despite the presence of several more contemporary retail companies in recent years. This study aims to evaluate the strategies used by MSME "Warung Bunda Dirga," including social media advertising, digita...
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Analisis Strategi Bisnis dalam Peningkatan Penjualan pada Usaha Warung Kopi
Widiastuti Widiastuti
; Daspar Daspar
; Isarianto Isarianto
; Sunita Dasman
; Nadia Meirani
Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat
Vol 3
, No 2
(2025)
The study focuses on analyzing business strategies to enhance sales in 24-hour coffee shops (warkop24h) in Indonesia, considering their unique challenges and opportunities. Conducted through supportive activities in Karangasih Village, Bekasi, the research employs various methodologies including surveys, discussions, and practical tutorials aimed at providing comprehensive reviews and innovative strategies. Key findings indicate that these coffee shops need to improve promotional efforts and add...
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Sosialisasi Pemberdayaan Manajemen UMKM dan Strategi Pemasaran Produk dalam Meningkatkan Penjualan Usaha
Dian Rachmawati Afandi
; Indra Permana
; Muhamad Syahwildan
; Arif Widodo Nugroho
; Daspar Daspar
Indonesia Bergerak : Jurnal Hasil Kegiatan Pengabdian Masyarakat
Vol 2
, No 3
(2024)
Indonesian people are increasingly creative and innovative in making new recipes to add to their daily food needs, besides that they are also creative in making snacks typical of their region. Currently, according to young people and parents, snacks are much loved, besides that with a distinctive taste from the West Java region in the city of Bandung which is familiar to be heard or felt by people who mostly like snacks with a spicy taste, namely "Seblak". The business being run certainly requir...
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Sosialisasi Strategi Branding dan Peningkatan Kinerja Karyawan Untuk Meningkatkan Minat Beli Pelanggan
Army Cahya Putra Rustamaji
; Novi Fitria Hermiati
; Daspar Daspar
; Isarianto Isarianto
; Arif Widodo Nugroho
Jurnal Inovasi Sosial dan Pengabdian
Vol 1
, No 3
(2024)
Micro, Small, and Medium Enterprises (MSMEs) are very important to the Indonesian Economy, but often MSMEs face problems in terms of marketing and management. In an effort to increase consumer buying interest, this Service Activity investigates effective marketing, branding, and employee performance strategies for MSMEs. Cheesecuit Micro, Small, and Medium Enterprises (MSMEs) face key challenges related to marketing, branding, and performance that can impact consumer awareness and interest in pu...
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