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Menampilkan 1–10 dari 345 artikel
Strategi Branding dan Digital Marketing Kripik Antari Olahan Tepung Singkong (Mocaf) untuk Mendorong Pertumbuhan Omzet dan Daya Saing UMKM Desa Kemasantani
Edwin Pondi Suwanto
; Kafi Udin
; Julia C
; Vela Prawesti
; Devia Ariana P
; Dicky Arganata W
; Ikhwanul Muslimin
; Dimas Erlanga
; Firdaus Firman F
; Gesang Ardi Ramadhan
; Robby Mukhammad K
; Muhammad Rizky Yoga P
; Ignatius Garvindo Firstelda P
; Merdinda Afifa Dewi Dian Try Damayanti1
; Fanny Athala Priherliansyah
; Heven Ramadani
; Satria Dava Hari Wijaya
; Roma dhoni Aulia Billah
; Putri Sari
; Alivia Halimatus Sha’diyah
; Cantika Lintang Maharani S P
; Rima Aulia Firdaus
; Aliffian Bagus P
; Meri Andani
Jurnal Hasil Kegiatan Bersama Masyarakat
Vol 4
, No 2
(2026)
Micro, Small, and Medium Enterprises (MSMEs) in Kemasantani Village have considerable potential in developing cassava-based products using MOCAF flour, particularly Antari chips. However, limited brand identity, unattractive packaging, and the underutilization of digital marketing have constrained product competitiveness and revenue growth. This community service program aimed to strengthen branding and optimize digital marketing strategies to support MSME revenue growth. A qualitative participa...
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Transformasi Ekonomi Desa melalui Pemberdayaan UMKM Kripik Pisang dan Gadung di Dusun Wates dalam Mendorong Kewirausahaan dan Pengembangkan Industri Kreatif sebagai Implementasi Asta Cita 3
Novandi Dwi Putra
; Rangga Fajar Ardiansyah
; Muhammad Rama Sabillah Fitri Andani
; Dhimas Yoga Pratama
; Muhammad Rizky Idris
; Aden Alvies Adika Satia Anur Rajaya
; Miftaqul Fanesya
; Oktavia Ramadhanti
; Bintang Aditya Nurhakim
; Denis Bayu Saputri
; Puput Dyah Purwanti
; Erykhah Dwi Cahyani
; Anita Rah Ayu Utaminingtyas
; Vindi Ratna Sary
; Amanda Shafa Anindya Putri
; Halisa Fauziah
; Rizki Nur Prasetya
; Maulana Fathur Roziq
; Regyna Twinanda Aswin Putri
; Muhammad Hafidz Prayoga
; Yuda Yuda
; Fina Andita
; Ayu Wulandari
; Atik Damayanti
; Christian Daniel Roger Lamia
; Lanang Abdillah Azka Rokhim Anas
; Elva Nabilah Rifah
Jurnal Hasil Kegiatan Bersama Masyarakat
Vol 4
, No 2
(2026)
The community service activity conducted in Dusun Wates, focusing on the empowerment of Ibu Siti’s UMKM (Small and Medium Enterprises) producing Banana and Gadung Chips, has shown significant results in improving entrepreneurial capacity and social transformation within Ibu Siti’s family. This research aims to explore the outcomes of the community service program, linking the findings to theories of entrepreneurship, community empowerment, and social change. The activities involved managerial as...
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Digitalisasi sebagai Titik Balik Ekonomi Kerakyatan: Transformasi, Tantangan, dan Masa Depan UMKM Indonesia
Jurnal Manajemen dan Ekonomi Bisnis
Vol 6
, No 2
(2026)
This paper examines the shift in the economic paradigm in Indonesia through digitalization, driven by the Fourth Industrial Revolution and the transition towards Society 5.0. The people's economy based on SMEs faces significant new challenges and opportunities in this era. Using a literature approach and case studies, this article highlights how information technology plays a role not only as a marketing tool but also as an instrument to strengthen economic sovereignty in accordance with the man...
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Pengembangan Aplikasi Rekam Medis Elektronik (RME) Berbasis Web untuk Optimalisasi Pencatatan Data Pasien pada Puskesmas Elopada
Merkurius : Jurnal Riset Sistem Informasi dan Teknik Informatika
Vol 4
, No 2
(2026)
This study aims to develop a web-based Electronic Medical Record (EMR) application to improve the efficiency and accuracy of patient data recording at Elopada Community Health Center. The research adopts a system development approach using the waterfall model, including requirements analysis, system design, implementation, and testing. Data were collected through observation, interviews, and documentation. The developed system was evaluated using Black Box Testing to verify the conformity betwee...
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The Role of Work-Life Balance, Motivation, and Work Environment on Employee Performance of PT Pupuk Indonesia (Persero) Regional 2
International Journal of Economics, Management and Accounting
Vol 3
, No 1
(2026)
This article analyzes the role of Work-Life Balance, Motivation, and Work Environment on Employee Performance in the manufacturing industry. Work-Life Balance (WLB) can be measured on time management, mental health, job satisfaction, and overall performance. Work Motivation is seen from intrinsic and extrinsic factors, while the Work Environment is seen from a conducive, safe, and comfortable atmosphere. This study uses a quantitative approach using SmartPLS. This method was chosen because of it...
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Pemberdayaan UMKM melalui Pelatihan Pembuatan Sabun Sunlight di Desa Jandi Meriah
Jurnal Pengabdian kepada Masyarakat
Vol 6
, No 2
(2026)
Training programs are an effective strategy for empowering micro, small, and medium enterprises (MSMEs), particularly in rural areas. This study aims to analyze the effectiveness of training in producing Sunlight dishwashing liquid as an effort to empower MSMEs in Jandi Meriah Village. It also examines the impact of the training on improving community skills, expanding business development opportunities, and contributing to the village’s economic growth. This research employs a qualitative descr...
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Human Resource Reform and Transformational Leadership As a Determinant of Employee Professionalism: Analysis of the Role of Resistance Towards Change in Public Organizations
Proceeding. of The International Conference on Business and Economics
Vol 4
, No 1
(2026)
This paper aims to analyze the influence of Human Resource Reform and Transformational Leadership on Civil Servant Professionalism, with Resistance to Change as a mediating variable. The research focuses on civil servants at the Semarang City Personnel, Education and Training Agency (BKPP Semarang City), an institution at the forefront of bureaucratic reform and talent management. A quantitative approach was employed through a survey of 77 civil servants using a saturated sampling technique. Dat...
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Analisis Strategi Pemasaran dalam Upaya Meningkatkan Penjualan Produk Kerajinan Tembaga dan Kuningan CV. Logam Jaya Gallery di Desa Tumang
Aulia Ayu Damayanti
; Naswa Mar’atus Sholihah
; Shella Wulandari
; Mellyana Herawati
; Muhammad Aditya Yuliyanto
Jurnal Kewirausahaan Cerdas dan Digital
Vol 3
, No 1
(2026)
This in-depth study explores the comprehensive marketing strategies implemented by CV. Logam Jaya Gallery, a leading copper and brass craft business entity in Tumang Village, Boyolali. The research aims to identify the key factors behind the company's resilience in the face of intense industry competition. Using a qualitative approach, operational data was obtained in depth. The results show that the company integrates direct marketing through national and international exhibitions, while optimi...
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Analisis Strategi Pemasaran dalam Upaya Meningkatkan Penjualan Produk Kerajinan Tembaga dan Kuningan CV. Logam Jaya Gallery di Desa Tumang
Aulia Ayu Damayanti
; Naswa Mar’atus Sholihah
; Shella Wulandari
; Mellyana Herawati
; Muhammad Aditya Yuliyanto
Vol 3
, No 1
(2026)
This in-depth study explores the comprehensive marketing strategies implemented by CV. Logam Jaya Gallery, a leading copper and brass craft business entity in Tumang Village, Boyolali. The research aims to identify the key factors behind the company's resilience in the face of intense industry competition. Using a qualitative approach, operational data was obtained in depth. The results show that the company integrates direct marketing through national and international exhibitions, while optimi...
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Analisis Penggunaan Media Digital Dalam Bentuk Gambar Infografik Untuk Meningkatkan Hasil Belajar Siswa Dalam Pembelajaran Sejarah Tentang Peristiwa Pergerakan Kebangsaan Di Kelas XI SMA Muhammadiyah 07 Serbelawan T.A 2024/2025
Satria Chandra
; Andres M. Ginting
; Asnewastri Asnewastri
; Ahmad Fakhri Hutauruk
; Jalatua H. Hasugian
; Khairunnisa Damanik
; Dwi Nadifa
; Pasha Nugroho
; Pematang Siantar
Populer: Jurnal Penelitian Mahasiswa
Vol 4
, No 4
(2026)
This study aims to analyze the use of digital media in the form of infographics to improve student learning outcomes in history lessons, specifically regarding the events of the national movement in the 11th grade students of SMA Muhammadiyah 07 Serbelawan in the 2024/2025 academic year. Along with technological advancements, the use of digital media is becoming increasingly popular in education as an alternative to improve student understanding and learning interest. One form of digital media u...
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