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Memperkuat UMKM di Pasar Kuliner: Identitas Merek dan Inovasi Pemasaran Digital Untuk Haochi Bites
Aerish Theodora Budi Sentoso
; Aerith Theodora Budi Sentoso
; Cynthia Kamal
; Febby Yen Gunawan
; Nathania Gracia Christabella
; Valentino Valentino
; Wina Hudoyo
; Santi Rimadias
Pemberdayaan Masyarakat: Jurnal Aksi Sosial
Vol 1
, No 4
(2024)
Micro, Small, and Medium Enterprises (MSMEs) show greater flexibility in adapting to market changes compared to large companies. They have the resilience to survive in challenging economic conditions, such as the global economic crisis or pandemic. One of the MSMEs in Indonesia, Dimsum Haochi Bites, shows strong potential in the local culinary market due to its distinctive taste and high-quality raw materials. However, its growth has been hampered by a lack of developed brand identity and limite...
Sumber Asli
Google Scholar
DOI
Memperkuat UMKM di Pasar Kuliner: Identitas Merek dan Inovasi Pemasaran Digital Untuk Haochi Bites
Aerish Theodora Budi Sentoso
; Aerith Theodora Budi Sentoso
; Cynthia Kamal
; Febby Yen Gunawan
; Nathania Gracia Christabella
; Valentino Valentino
; Wina Hudoyo
; Santi Rimadias
Pemberdayaan Masyarakat: Jurnal Aksi Sosial
Vol 1
, No 4
(2024)
Micro, Small, and Medium Enterprises (MSMEs) show greater flexibility in adapting to market changes compared to large companies. They have the resilience to survive in challenging economic conditions, such as the global economic crisis or pandemic. One of the MSMEs in Indonesia, Dimsum Haochi Bites, shows strong potential in the local culinary market due to its distinctive taste and high-quality raw materials. However, its growth has been hampered by a lack of developed brand identity and limite...
Sumber Asli
Google Scholar
DOI