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Optimalisasi Daya Saing Ritel Modern melalui Analisis SWOT dalam Perencanaan Strategis
Rahma, Daniar Wulan Aura
; Prastiyas, David Indra
; Makatita, Tegar Fajar Ramadhan
; Cahyarani, Dyah Mita
; Nugroho, Gwenda Vania Putri
; Nugroho, Rusdi Hidayat
Jurnal Bisnis Kreatif dan Inovatif
Vol 2
, No 4
(2025)
The objective is to analyze the competitiveness of modern retail through the integration of SWOT analysis as a basis for formulating more targeted strategies using qualitative descriptive methods. This paper identifies the strengths, weaknesses, opportunities, and threats that drive the performance of modern retail based on literature and empirical findings from various previous studies. The results of the analysis show that the main strengths of modern retail lie in product completeness, compet...
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Online Shopping Behavior of FEB UNDARIS Students in the Perspective of TPB
Proceeding of the International Conference on Economics, Accounting, and Taxation
Vol 2
, No 2
(2025)
The development of e-commerce and social commerce has driven significant changes in student shopping behaviour, including at FEB UNDARIS. Ease of access, digital promotions, and the influence of social media have led students to shop online more frequently, even impulsively. This study aims to analyse how attitudes, subjective norms, and perceived behavioural control interact in shaping students' online shopping behaviour using the Theory of Planned Behaviour (TPB) framework. This study uses a d...
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