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Pengaruh Kualitas Pelayanan, Kualitas Produk, Persepsi Harga, dan Word of Mouth terhadap Keputusan Pembelian
Jurnal Manajemen Kewirausahaan dan Teknologi
Vol 2
, No 4
(2025)
This study aims to analyze the influence of service quality, product quality, price perception, and Word of Mouth on eyeglass purchasing decisions at Optik Anugerah Nganjuk. The background of this study is based on the increasing business competition in the optical sector and the increasing consumer awareness of the value, price, and quality of the products they consume. This study uses a quantitative approach with a survey method. The population in this study were all consumers of Optik Anugera...
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Pengaruh Lokasi, Store Atmosphere, dan Content Marketing Terhadap Keputusan Pembelian Konsumen Generasi Z Pada Hakui Kopi 0 KM Tulungagung
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 4
(2025)
This study aims to determine the effect of location, store atmosphere, and content marketing on Generation Z consumer purchasing decisions at Hakui Kopi 0 KM Tulungagung. This type of research uses quantitative research with associative methods. Sampling was carried out using purposive sampling method, the population in this study were generation z consumers at Hakui Kopi 0 KM Tulungagung. The data used in this study are primary data using a questionnaire and get a sample size of 144 which can b...
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Dampak Price, Green Knowledge, dan Electronic Word of Mouth terhadap Purchase Intention Pada Sepeda Listrik di Kediri
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 4
(2025)
This study aims to analyze the effect of price, green knowledge, and electronic word of mouth (eWOM) on purchase intention toward electric bicycles in Kediri City. A quantitative approach with a causal-comparative design was employed. Data were collected through an online questionnaire involving 112 respondents familiar with electric vehicle concepts, using purposive sampling. The validity and reliability tests confirmed that all research instruments were valid and reliable. Data analysis was pe...
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Pengaruh Program Affiliate Marketing, Harga, dan Promosi terhadap Keputusan Pembelian Parfum Mezuca di Tiktok Shop
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Vol 3
, No 5
(2025)
This study aims to determine the influence of affiliate marketing programs, price, and promotion on purchasing decisions for Mezuca perfume on TikTok Shop. As the digital era advances, social media platforms like TikTok serve not only as entertainment platforms but also as effective channels for marketing products through the TikTok Shop feature and affiliate programs. This strategy allows content creators to act as sales partners, directly influencing consumer decisions. This quantitative study...
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Prestasi Kerja Karyawan Dipengaruhi Penilaian Kinerja, Pengawasan, Dan Lingkungan Kerja Non Fisik PT Pos Kediri
Populer: Jurnal Penelitian Mahasiswa
Vol 4
, No 2
(2025)
This study aims to analyze the influence of performance appraisal, supervision, and non-physical work environment on employee performance at PT Pos Indonesia (Persero) Kediri Branch Office. A quantitative approach was employed with saturated sampling, in which all 64 employees were included as respondents. The research instrument was a questionnaire based on validated theoretical and empirical indicators. Data were analyzed using multiple linear regression, t-test, F-test, and the coefficient of...
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Strategi Pemasaran Digital dan Manajemen Strategis UMKM Kota Palembang
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis
Vol 3
, No 3
(2025)
Marketing management is a planning process. implementing target market control and acquiring, retaining and growing customers through creating, delivering and communicating superior customer value. The aim of this research is to understand consumer needs and behavior, as well as analyze the market environment, increase consumer awareness and recognition of MSME products or services, increase the ability of MSMEs to compete in the market by developing innovative and effective marketing strategies...
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Pengaruh Profitabilitas, dan Kebijakan Hutang terhadap Nilai Perusahaan pada PT. Kalbe Farma Tbk Periode 2012-2022
Riset Ilmu Manajemen Bisnis dan Akuntansi
Vol 3
, No 1
(2025)
This study aims to determine the effect of profitability and debt policy on Company Value at PT Kalbe Farma Tbk for the period 2012-2022. This type of research is quantitative research. The data for this study were obtained through secondary data. Based on the total sampling method, the total research sample was 44 in the form of financial reports of PT Kalbe Farma Tbk. The analysis techniques used were classical assumption tests, multiple linear regression analysis, hypothesis tests and determi...
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Strategi Promosi Pemasaran Ikan Koi Di CV. Agra Koi Farm Blitar
Jurnal Ekonomi dan Keuangan Islam
Vol 1
, No 6
(2023)
The main problem in this research is how to implement the marketing promotion strategy for koi fish by CV. Agra Koi Farm Blitar uses SWOT Analysis, aiming to find out and describe the right promotional strategy using SWOT Analysis. This can be seen from the lack of activity or promotional activities carried out by CV. Agra Koi Farm Blitar and many competitors in the same business field.
The type of research used is qualitative research. The data collection techniques used were observation, docum...
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Pengaruh Komunikasi, Disiplin Kerja Dan Lingkungan Kerja Terhadap Kinerja Karyawan UD Tenun Ikat Kodok Ngorek
Jurnal Publikasi Ilmu Manajemen
Vol 1
, No 3
(2022)
The purpose of this study is to determine and explain whether there is an influence between the variables of communication, work discipline and work environment on the performance of UD Tenun Ikat Kodok Ngorek employees. Several factors including communication, work discipline and work environment at UD Kodok Ngorek have an influence on employee performance using the sampling method with a saturated sampling approach. The data analysis technique is using the instrument test of validity and relia...
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Pengaruh Persepsi Harga, Cita Rasa, dan Promosi Terhadap Loyalitas Konsumen di Kober MIe Setan Kediri.
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 1
, No 3
(2022)
Penelitian ini dilakukan bertujuan untuk menjelaskan Pengaruh Persepsi Harga, Cita Rasa, dan Promosi terhadap Loyalitas Konsumen di Kober Mie Setan. Variabel dalam penelitian ini adalah Persepsi Harga (X1), Cita Rasa (X2), Promosi (X3), dan Loyalitas Konsumen (Y). Penelitian ini menggunakan teknik pengumpulan data berupa observasi,wawancara, dan penyebaran kuesioner atau angket pada konsumen Kober Mie Setan Kediri. Pada penelitian ini memiliki populasi sejumlah 350 responden serta sampel sejumla...
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