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Studi Empiris Tentang Pengaruh Kualitas Produk, Brand Trust, dan Citra Merek terhadap Keputusan Pembelian Air Mineral Aqua
Tia Chisca Anggraeni
; Ayu Kartika
; Faramita Dwitama
JUMBIWIRA: Jurnal Ilmiah Manajemen Bisnis Dan Kewirausahaan
Vol 4
, No 2
(2025)
This study analyzes the influence of product quality, brand trust, and brand image on purchasing decisions for Aqua bottled water in Tangerang Regency. This study uses a quantitative approach by conducting a survey of 100 respondents collected through a Google Form questionnaire. The tests carried out are validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear analysis test, f test, t test and coefficient of determination test. The data u...
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Penggunaan Rasio Keuangan untuk Menilai Kinerja Keuangan pada PT Mitra Keluarga Karya Sehat Periode Tahun 2018-2021
Ghina Kemala Dewi
; Ayu Kartika
JURNAL EKONOMI MANAJEMEN AKUNTANSI
Vol 30
, No 2
(2025)
This study aims to analyze the financial performance of PT Mitra Keluarga Karyasehat Tbk before and during the COVID-19 pandemic, where healthcare facilities were among the most crucial and highly needed aspects for recovery from the contagious COVID-19 outbreak. The method used in this research is a quantitative approach. The type of data utilized is secondary data obtained from the Indonesia Stock Exchange or the official website of PT Mitra Keluarga Karyasehat Tbk. The data consists of financ...
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Pengaruh Harga dan Promosi Terhadap Keputusan Pembelian Alat-Alat Komputer pada PT Sumber Utama Nusantara
Ahmad Fadli
; Manda Dwipayani Bhastary
; Ayu Kartika
Journal Of Business, Finance, and Economics (JBFE)
Vol 3
, No 1
(2022)
This study aims to determine the effect of training and organizational culture on employee career development at PT Sumber Utama Nusantara. The population of this study were 100 employees and a sample of 30 people using simple random sampling technique. The data collection technique used was through a questionnaire which measured using a Likert scale and processed statistically using multiple regression analysis and hypothesis testing t test. f test, and the determinant coefficient. From the dat...
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