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Menampilkan 1–2 dari 2 artikel
Business Development Strategy With Balanced Method Scorecard (BSC) in Probolinggo Furniture Industrial Village
Wahdanatul Warida
; Arnis Budi Susanto
; Intan Nurul Awwaliyah
International Journal of Management Science and Entrepreneurship
Vol 2
, No 1
(2024)
This study aims to analyze the business development strategy implemented by the furniture industry community in Probolinggo using the balanced scorecard (BSC) method. The method used in this study is a qualitative descriptive analysis method by conducting interviews, observations, and data documentation in collecting the necessary data. Interviews were conducted on 12 informants consisting of 5 informants from business owners in Jorongan Village, Probolinggo, 3 informants from employees, and 4 f...
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Analysis of Business Development Strategy for Jember Party Equipment Rental Services Using the Business Model Canvas (BMC) Approach
Nur Muhlisoh Fauziyah
; Arnis Budi Susanto
; Sri Wahyu Lelly Hana Setyanti
International Journal of Management
Vol 2
, No 1
(2024)
This study aims to describe the steps of business development strategies used in the Jember party equipment rental service business and describe, analyze the Business Model Canvas in the Jember party equipment rental service business. This study was conducted with a Business Model Canvas approach using a qualitative case study research type. Data collection using interviews and observations. The results of the study were obtained based on nine BMC elements consisting of customer segments, value...
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