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Menampilkan 1–2 dari 2 artikel
Financial Literacy and Financial Management Proficiency In Micro, Small, and Medium Enterprises
Ardi Armen
; Sulis Yulyani
; Aretha Widi Ailani
Jurnal Riset dan Inovasi Manajemen
Vol 1
, No 3
(2023)
This qualitative study aims to investigate the level of financial literacy and management proficiency among Micro, Small, and Medium Enterprises (MSMEs). The research employs a descriptive qualitative research design to explore the perceptions and practices of MSME owners or managers regarding financial matters. A purposive sampling technique is utilized to select participants, focusing on MSMEs operating in diverse industries and geographical locations. Data analysis involves thematic analysis,...
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Exploring the Role of Artificial Intelligence in Fostering Ethical Business Practices: Insights from Digital Marketing Advancements in Indonesia
Aretha Widi Ailani
The International Conference on Education, Social Sciences and Technology
Vol 1
, No 2
(2022)
This study investigates the utilization of Artificial Intelligence (AI) to promote ethical business practices within the evolving landscape of digital marketing in Indonesia. The research aims to elucidate the current state of AI integration, its impact on ethical considerations, and the challenges and opportunities it presents. The study adopts a qualitative approach, employing semi-structured interviews and focus group discussions with key stakeholders involved in digital marketing and AI deve...
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DOI