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Menampilkan 1–9 dari 9 artikel
THE INFLUENCE OF EVENTS, ADVERTISING, AND SALES PROMOTIONS ON PURCHASE DECISIONS FOR SHOPEE PRODUCTS
Ardiprawiro
International Journal Management and Economic (IJME)
Vol 5
, No 2
(2026)
This study examines the influence of e-marketing strategies, specifically events, advertising, and sales promotion, on consumer purchase decisions for Shopee products. A quantitative approach was employed using primary data collected from 105 respondents through a structured questionnaire, with sampling conducted via probability sampling. Data analysis included validity, reliability, normality, multicollinearity, heteroscedasticity tests, multiple linear regression, coefficient of determination,...
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Pengaruh Boikot Di Media Sosial, Citra Merek Dan Tingkat Kesadaran Konsumen Terhadap Minat Beli KFC
Fadillah, Muhammad Satria
; Ardiprawiro
Jurnal Akuntansi dan Manajemen Bisnis
Vol 5
, No 3
(2026)
Perkembangan media sosial di era digital telah memberikan pengaruh signifikan terhadap perilaku konsumen, termasuk munculnya aksi boikot terhadap merek tertentu yang dapat berdampak pada minat beli. Penelitian ini bertujuan untuk menganalisis pengaruh boikot di media sosial, citra merek, dan tingkat kesadaran konsumen terhadap minat beli KFC. Penelitian ini menggunakan pendekatan kuantitatif dengan data primer yang diperoleh melalui penyebaran kuesioner daring kepada 100 responden yang merupakan...
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THE INFLUENCE OF BRAND AMBASSADOR, PRODUCT QUALITY, AND PRICE ON PURCHASING DECISIONS FOR COLLAGENA
Ardiprawiro
International Journal Management and Economic (IJME)
Vol 4
, No 2
(2025)
This study examines the influence of brand ambassadors, product quality, and price on consumers’ purchase decisions regarding Collagena, a collagen supplement. Against the backdrop of a rapidly expanding health and beauty market, the research investigates how endorsements by public figures, perceptions of product efficacy, and pricing strategies shape purchasing behavior. A quantitative survey was conducted using a structured questionnaire distributed online, yielding 100 valid responses from in...
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THE INFLUENCE OF MOTIVATION AND WORK DISCIPLINE ON EMPLOYEE PERFORMANCE OF PT. CHAILEASE FINANCE INDONESIA
Ardiprawiro
International Journal Management and Economic (IJME)
Vol 4
, No 1
(2025)
Human resources play a crucial role in a company's success, particularly in facing competition in the globalization era. Enhancing employee performance is one of the primary goals of organizations to achieve optimal productivity. Motivation and work discipline is considered significant factors influence employee performance. This study aims to analyze the effect of motivation and work discipline on employee performance at PT. Chailese Finance Indonesia. The methodology employed includes validity...
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THE INFLUENCE OF PRICES, SERVICE QUALITY, AND FACILITIES ON CUSTOMER SATISFACTION ALFAMART BEKASI BARAT
Ardiprawiro
International Journal Management and Economic (IJME)
Vol 3
, No 2
(2024)
This research aims to analyze the influence of price, service quality, and facilities on consumer satisfaction at Alfamart Bekasi Barat. Using quantitative methods, this research involved 100 respondents selected from consumers who had shopped at Alfamart Bekasi Barat. Data was collected through a questionnaire, which included the variables of price, service quality, and facilities, as well as consumer satisfaction. The research results show that price has a positive influence on consumer satisf...
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THE INFLUENCE OF KNOWLEDGE, MOTIVATION, AND INVESTMENT RISK ON INTEREST IN INVESTING IN THE AJAIB MUTUAL FUND APPLICATION
Ardiprawiro
International Journal Management and Economic (IJME)
Vol 3
, No 1
(2024)
Otoritas Jasa Keuangan (OJK) has the ability to assist the Indonesian Stock Exchange (BEI) in disseminating information about convenient speculation applications and focusing efforts. Based on the source katadata.co.id, the Ajaib application is ranked second among the most well-known investment applications in Indonesia with a rating of 80%. One of the reasons why people decide to use the Ajaib speculation application is because this application provides examples of different businesses from beg...
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THE INFLUENCE OF PRICE AND PRODUCT VARIETY ON PURCHASING DECISIONS FOR MOUNTEA
Ardiprawiro
International Journal Management and Economic (IJME)
Vol 2
, No 2
(2023)
The aim of this study was to examine how Mountea's purchase decisions were affected by product prices and product variants. Quantitative primary data were employed in the analysis in this study, and the following tests were run: validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression test, T test, F test, and coefficient of determination. The study's valid data were gathered by 100 participants in the form of a Google Form, whi...
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DESIGN OF CASH SALES ACCOUNTING INFORMATION SYSTEM USING RESOURCE EVENT AGENT MODEL AS TOOL IN EDDY MOTOR OFFICIAL WORKSHOP
Ardiprawiro
International Journal Management and Economic (IJME)
Vol 2
, No 1
(2023)
The role of information systems for accounting is very large because it changes from manual recording to computerized records, so the need for a good database design is essential. A database that meets the normalization rules is needed to support a computerized Accounting Information System (AIS). The Entity Relationship Model (E-R Model) is commonly used to design databases. However, drawing diagrams’ rules are unclear, making it difficult for the data designer to form a database that meets the...
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PACKAGING SUPPLIER SELECTION MODEL BASED ON THE ANALYTICAL HIERARCHY PROCESS (AHP) METHOD OF A PHARMACEUTICAL COMPANY
Ardiprawiro
International Journal Management and Economic (IJME)
Vol 1
, No 2
(2022)
Suppliers selected based on a simple evaluation tend not to pay attention to the selection according to a particular method or system so that sometimes the process takes a lot of time and what has been decided is not in accordance with what is expected by the company as a consumer who buys the company's needs. This study aims to prove that the use of the AHP method helps the decision-making process faster and in accordance with the needs of pharmaceutical companies. The data used is primary data...
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