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Pengaruh Influencer Endorsement dan Content Marketing terhadap Minat Beli Gen-Z Pengguna Tiktok pada Produk Antarestar di Kota Makassar
Populer: Jurnal Penelitian Mahasiswa
Vol 5
, No 1
(2026)
The rapid development of social media, particularly TikTok, has transformed digital marketing strategies by emphasizing influencer endorsement and content marketing to reach Generation Z consumers. This generation is characterized by high social media usage and strong responsiveness to visual content and influencer recommendations. This study aims to analyze the effect of influencer endorsement and content marketing on the purchase intention of Generation Z TikTok users toward Antarestar product...
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From Institutional Sustainability to Human Behavioral Engagement: An Adaptive Governance Perspective in the Mining Sector – A Literature Review
Proceeding. of The International Conference on Business and Economics
Vol 4
, No 1
(2026)
The mining sector is widely recognized as a high-risk industry characterized by complex social, environmental, and organizational challenges. In response, sustainability governance in mining has predominantly relied on institutional mechanisms such as regulations, voluntary standards, and sustainability reporting frameworks. However, growing evidence indicates that these approaches often fail to generate substantive sustainability outcomes because they insufficiently address human and organizati...
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Optimalisasi Turbin Angin Savonius Vertikal Berbasis MPPT Algoritma Perturb and Observe (P&O) sebagai Suplai Sistem Pemanas Air di Kapal
Globe: Publikasi Ilmu Teknik, Teknologi Kebumian, Ilmu Perkapalan
Vol 3
, No 3
(2025)
As an archipelagic country, Indonesia has significant potential for the utilization of renewable energy, particularly wind energy in maritime areas with low wind speeds (3–6 m/s). This study aims to design and test a vertical Savonius wind turbine system equipped with a Perturb and Observe (P&O) Maximum Power Point Tracking (MPPT) algorithm as a power source for shipboard water heating systems. The research method applied is Research and Development (R&D), integrating several components...
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Identifikasi Waste pada Produksi Kaca Grafir dengan Metode Value Stream Mapping (VSM) di ABC
Manufaktur: Publikasi Sub Rumpun Ilmu Keteknikan Industri
Vol 3
, No 3
(2025)
The production process of graphite glass at ABC faces challenges in the form of waste that has an impact on low operational efficiency. Waste in production activities can affect the quality, cost, and timeliness of product completion. This study aims to identify the most dominant types of waste and provide relevant improvement recommendations to improve production efficiency. The method used is Value Stream Mapping (VSM), a visual approach that maps the flow of the production process from raw ma...
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The Influence of Intrinsic and Extrinsic Motivation on Employee Performance
International Journal of Health and Social Behavior
Vol 2
, No 3
(2025)
Employee performance is a critical determinant of service quality and operational success in hospitals. High-performing employees contribute directly to patient satisfaction, service efficiency, and overall institutional reputation. This study investigates the influence of intrinsic and extrinsic motivation on the performance of employees at Petrokimia Gresik Hospital, aiming to provide empirical evidence to guide strategic human resource management in healthcare settings. A quantitative researc...
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The Influence of Organizational Support, Motivation, and Completeness of ERM SOP on Compliance of Health and Medical Personnel
International Journal of Health and Social Behavior
Vol 2
, No 3
(2025)
Compliance of healthcare and medical personnel with established procedures—particularly Enterprise Risk Management (ERM) Standard Operating Procedures (SOPs)—is crucial for ensuring patient safety, high-quality healthcare services, and the sustainable operation of hospitals. This study analyzes the influence of Organizational Support, Motivation, and the Completeness of ERM SOPs on personnel compliance at Petrokimia Gresik Driyorejo Hospital. A quantitative approach using a survey method was emp...
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Analisis Perbandingan Algoritma Random Forest dan Algoritma Naive Bayes untuk Memprediksi Penyakit Paru-Paru di Indonesia
Saturnus: Jurnal Teknologi dan Sistem Informasi
Vol 3
, No 3
(2025)
Lungs are vital organs in the human respiratory system, responsible for fulfilling the body's oxygen needs. If the lungs experience health problems, it can have adverse effects on the human respiratory system. Common causes of lung diseases are usually due to inhaling air contaminated by dust, smoke, viruses, and bacteria. This study aims to compare the performance of two classification algorithms, namely Random Forest and Naive Bayes, in predicting lung diseases. The data used was obt...
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Analysis of User-Friendly BST Permanent Shelter Using Kansei Engineering and Administrative Law
International Journal of Mechanical, Industrial and Control Systems Engineering
Vol 2
, No 2
(2025)
Urban communities in Surakarta City tend to have high mobility which has an impact on rapid growth. They need a safe, comfort and efficient transportation system. Surakarta City Transportation Agency presents Batik Solo Trans (BST) to answer these needs. However, the presence of BST is not balanced with user comfort at the BST permanent shelter. The incompatibility of shelter facilities with established standards causes users especially the disabled can’t access independently. This research aim...
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Evaluasi Pengalaman Pengguna Menggunakan Metode User Experience Questionnaire : Studi Kasus : KLAMPID New Generation
Switch : Jurnal Sains dan Teknologi Informasi
Vol 3
, No 3
(2025)
This research evaluates the user experience of KLAMPID New Generation, which is a digital service managed by DISPENDUKCAPIL Surabaya City. Evaluation is carried out using the User Experience Questionnaire method to measure the attractiveness, perspicuity, efficiency, dependability, stimulation, and novelty of the application. The analysis result show that this application has a good value and shows positive evaluation on all scales, on the perspicuity scale it has a mean value of 1.69 and benchm...
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Morphophonemic Interference in The Makassar Language in The Use Of Indonesian Language in The Film Area
International Journal of Education and Literature
Vol 4
, No 1
(2025)
This study examines the phenomenon of morphophonemic interference from the Makassar language to the use of Indonesian in the film Uang Panai 2. The purpose of this study is to identify and describe the forms of morphophonemic interference found in the film's dialogue. Using a qualitative descriptive approach, this study analyzes the conversation between characters in the film to explore the forms of phoneme substitution, phoneme reduction, and affixation influenced by the Makassar language. The...
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