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Menampilkan 1–2 dari 2 artikel
Enhancing Loyalty through Engagement, Experience, and Social Media Marketing
Shanti Handayani
; Andry Andry
; Noviermi Noviermi
International Journal of Management and Digital Sciences
Vol 3
, No 1
(2026)
Tambak Mother and Child Hospital experienced a 15% decline in patient visits in 2024, involving both new and returning patients. This decline highlights the importance of patient loyalty, as loyal patients are more likely to continue using hospital services and recommend the hospital to others. This study aims to examine the effects of social media marketing and patient experience on patient loyalty, with patient engagement as a mediating variable.This study employed a quantitative causal resear...
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Work Fatigue as a Mediator in the Influence of Communication and Assertivity on Nurses' Productivity
Rosida Siboro
; Andry Andry
; MF Arrozi Adhikara
International Journal of Management and Digital Sciences
Vol 3
, No 1
(2026)
Rapid global environmental changes, especially due to advances in technology and information, have had a significant impact on various sectors of life, including the health sector. In the context of modern health services, hospitals are no longer just places of healing, but also institutions that are required to provide high-quality services, based on patient safety, and are able to adapt to the dynamics of community needs. This change requires a transformation in human resource management, espe...
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