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Enhancing Loyalty through Engagement, Experience, and Social Media Marketing
Shanti Handayani
; Andry Andry
; Noviermi Noviermi
International Journal of Management and Digital Sciences
Vol 3
, No 1
(2026)
Tambak Mother and Child Hospital experienced a 15% decline in patient visits in 2024, involving both new and returning patients. This decline highlights the importance of patient loyalty, as loyal patients are more likely to continue using hospital services and recommend the hospital to others. This study aims to examine the effects of social media marketing and patient experience on patient loyalty, with patient engagement as a mediating variable.This study employed a quantitative causal resear...
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Work Fatigue as a Mediator in the Influence of Communication and Assertivity on Nurses' Productivity
Rosida Siboro
; Andry Andry
; MF Arrozi Adhikara
International Journal of Management and Digital Sciences
Vol 3
, No 1
(2026)
Rapid global environmental changes, especially due to advances in technology and information, have had a significant impact on various sectors of life, including the health sector. In the context of modern health services, hospitals are no longer just places of healing, but also institutions that are required to provide high-quality services, based on patient safety, and are able to adapt to the dynamics of community needs. This change requires a transformation in human resource management, espe...
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Organizational Culture and Leadership Affect Nurses' Use of EMR Through Work Motivation at Hospital X Tangerang
Christine Verina
; Aprilita Rina Yanti
; Andry Andry
International Journal of Entrepreneurship and Management
Vol 2
, No 3
(2025)
Electronic Medical Records (EMR) are a crucial component of hospital information systems that support the effectiveness, accuracy, and continuity of patient care. However, their implementation among nurses at Hospital X remains suboptimal due to barriers related to organizational culture, leadership, and individual motivation. This study aims to analyze the effect of organizational culture (X1) and transformational leadership (X2) on the implementation of EMR (Y) through work motivation (Z) as a...
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Digital Marketing Untuk Meningkatkan Umkm Penjualan Es Teh Anak Rantau Kota Pekanbaru
Dwi Anindya Harimurti
; Noprieka Suriadiman
; Andry Andry
Jurnal Pengabdian dan Perubahan Sosial
Vol 1
, No 3
(2024)
Digital literacy refers to a person's ability to use, understand, and participate in the digital environment effectively. The development of information technology has changed the scope of the marketing world in recent years. Marketing communication methods that were previously traditional and conventional have now been integrated into the digital world. Digital marketing has become one of the media that is often used by business people because of the new ability of consumers to follow the flow...
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The Influence Of Organizational Identification, Transformational Leadership And Employee Identification On Willingness To Cooperate In The Post-Acquisition Integration Phase At Grand Family Hospital
Cixo Cixo
; Andry Andry
; Sandra Dewi
Inovasi Kesehatan Global
Vol 1
, No 2
(2024)
Hospitals must be able to adapt quickly and develop the right strategy to survive, to become a large and strong hospital is one of them by carrying out an acquisition strategy. However, the post-acquisition integration phase process is the most critical stage that often makes the industry fail in managing human resources and can cause employee anxiety to employee resistance. This research aims to analyze the influence of organizational identification and transformational leadership on employee i...
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