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Analisis Pengaruh Gaya Kepemimpinan, Budaya Kerja, Dan Beban Kerja Terhadap Kinerja Karyawan PT GMF Aeroasia Tbk
Ricko Raharjo
; Andriansyah Bachtillah Putra
Jurnal Manajemen Bisnis Era Digital
Vol 1
, No 2
(2024)
This aims to analyze the influence of leadership, work culture and workload on employee performance at PT GMF Aeroasia Tbk. The population in this study were employees who worked in Hangar 3 Unit PT GMF Aeroasia Tbk as many as 320 employees, this study used the Proportional Sampling Sampling technique. Methods of data collection using survey methods, with the research instrument is a questionnaire. The data analysis method uses IBM SPSS Statistics 22. This study proves that leadership style has...
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Pengaruh Brand Image, Brand Trust Dan Kualitas Produk Terhadap Keputusan Pembelian Produk Frestea
Ahmad Rian Buchory
; Andriansyah Bachtillah Putra
Jurnal Manajemen Bisnis Era Digital
Vol 1
, No 2
(2024)
This research aims to analyze the influence of Brand Image, Brand Trust and Product Quality on Purchase Decisions for Frestea products. The subjects in this research were consumers who had previously purchased Frestea products. The sample used in this research was 160 respondents. The sampling technique uses purposive sampling using a quantitative descriptive approach. The data analysis used is Smart PLS. The research results show that Brand Image has a positive and significant effect on Purchas...
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