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Analisis Semiotika Representasi Kemiskinan Pada Film Sedeng Sang
Eben Ezer Hutabarat
; Andri Prasetyo Yuwono
Harmoni: Jurnal Ilmu Komunikasi dan Sosial
Vol 2
, No 1
(2024)
Sedeng Sang is a film that tells the story of the conflict between families who have different views on the continuation of their children's education, because of the family's lower class economic background. Poverty is still an obstacle for people to get access to proper education because the income that is considered to support life is very uncertain, as farmers use traditional tools. The aim of this film is to invite viewers to reflect on the social situation of underprivileged families as a...
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Strategi Pelayanan CRM Dalam Meningkatkan Brand Loyalty Zipzap Corporation
Linda Hanifah Septiana Putri
; Andri Prasetyo Yuwono
Harmoni: Jurnal Ilmu Komunikasi dan Sosial
Vol 2
, No 1
(2024)
Customer Relationship Management (CRM) is one of the business strategies that companies can employ to foster positive relationships between the company and its customers. This research aims to explore and analyze the CRM service strategies employed by Zipzap Corporation, examining the factors influencing the effectiveness of these strategies in enhancing brand loyalty for Zipzap Corporation. The research methodology utilized is qualitative, involving interviews with both Zipzap Corporation custo...
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