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Menampilkan 1–3 dari 3 artikel
Quality Management–Based Marketing Strategy for Kombucha ‘Rumah SCOBY DBA’: A Study at Yayasan Dharma Bintang Akademia
Hari Mulia
; Suca Rusdian
; Junaedi Junaedi
; Andri Muhamad Nuroni
; Mia Kusmiati
; Yeti Rosita
; Dini Nurhayati
; Sovian Aritonang
; Avinash Pawar
International Journal of Management Science and Entrepreneurship
Vol 1
, No 3
(2026)
This study analyzes the strategic role of quality-based marketing models in enhancing the competitiveness of kombucha products, with a specific focus on Rumah SCOBY DBA, produced by the Yayasan Dharma Bintang Akademia. By integrating Total Quality Management (TQM), Quality Assurance (QA), and Quality Control (QC), the research explores how quality-driven frameworks contribute to marketing effectiveness, consumer trust, brand positioning, and sustainable performance in the functional beverage ind...
Sumber Asli
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DOI
Integrated Operational Management for Smart & Green Village: A Novel Model Based on Operational Efficiency, Technology, and Community Participation
Mia Kusmiati
; Andri Muhamad Nuroni
; Hadi Sunyata
International Journal of Management and Digital Sciences
Vol 2
, No 4
(2025)
Purpose– The objective of this research is to develop an integrated operational management model for Smart & Green Villages (SGVs), combining the principles of smart villages and green villages to promote sustainable, inclusive, and adaptive rural development. This research emphasizes operational efficiency, environmental sustainability, digital technology utilization, and community participation as key pillars. Design/Methodology/Approach – A mixed-methods approach was adopted, involving su...
Sumber Asli
Google Scholar
DOI
Integrated Operational Management for Smart & Green Village: A Novel Model Based on Operational Efficiency, Technology, and Community Participation
Mia Kusmiati
; Andri Muhamad Nuroni
; Hari Mulia
; Hadi Sunyata
International Journal of Management Science and Business
Vol 1
, No 3
(2024)
Purpose– The objective of this research is to develop an integrated operational management model for Smart & Green Villages (SGVs), combining the principles of smart villages and green villages to promote sustainable, inclusive, and adaptive rural development. This research emphasizes operational efficiency, environmental sustainability, digital technology utilization, and community participation as key pillars. Design/Methodology/Approach – A mixed-methods approach was adopted, involving su...
Sumber Asli
Google Scholar
DOI