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ANALISIS BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK SELULER XL PRABAYAR DI KABUPATEN BOGOR
Andri Budi Santosa
; Berlia Najla
Economicus : Jurnal Ekonomi dan Manajemen
Vol 12
, No 2
(2022)
The purpose of this study was to determine the effect of product (product), price (price), promotion (promotion), place (place) partially and simultaneously and to find out what variables had the most dominant influence on purchasing decisions for prepaid XL cellular products in Bogor Regency. The sample used in this study was determined by the Rao Purba formula with a margin of error of 10% because the population is unknown. From the results of the t-test, it is known that on XL prepaid cellula...
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PENGARUH SOCIAL MEDIA MARKETING TERHADAP KEPUTUSAN PEMBELIAN JASA GPHOTO
Andri Budi Santosa
; Yulies Rianto
Economicus : Jurnal Ekonomi dan Manajemen
Vol 11
, No 2
(2021)
Founded in 2009, at that time Gphoto was still called Arppegiano Photography, started as a hobby that needed financial support to keep going, finally choosing the wedding photography genre that was considered the most profitable in the short term. From 2009 to 2015, Arppegiano Photography still only relied on word of mouth sales, from acquaintances and partners of bridal makeup vendors, at that time sales were still small, and insignificant. The type of research used in this research is causal r...
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