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Analisis Faktor Yang Memengaruhi Niat Beli Produk Skincare Halal
Faisal Harits Al Habib
; Anas Hidayat
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Vol 1
, No 6
(2023)
This research aims to explain what factors encourage Muslim consumers to intend to purchase halal skincare products. The sample used in this research was 210 respondents who were active students in Yogyakarta. The sampling technique uses Purposive Sampling technique. The analysis technique used is SEM (Strucrural Equation Modeling) analysis which was processed with the help of the AMOS 24 application. The variables used in this research consist of 4 variables including intrinsic religiosity, kno...
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Analisis Bauran Pemasaran Di PT Haruman Multi Artha Dan Pengaruhnya Terhadap Keputusan Pembelian
Karina Amalia Ningtyas
; Anas Hidayat
Jurnal Penelitian Manajemen dan Inovasi Riset
Vol 1
, No 5
(2023)
The purpose of this study was to analyze the influence of the marketing mix (marketing mix) which includes product, price, distribution and promotion both partially and simultaneously on purchasing decisions. This type of research is quantitative with customer respondents at PT. Haruman Multi Artha totaling 40 respondents were selected using a purposive sampling technique. Data analysis used multiple linear regression analysis with the IBM SPSS Statistics 23 test tool. The results showed that (1...
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Pengaruh Komunikasi Pemasaran Terhadap Minat Konsumen (Studi Kasus Di PT Haruman Multi Artha)
Adinda Viona Aurelia
; Anas Hidayat
Jurnal Penelitian Manajemen dan Inovasi Riset
Vol 1
, No 5
(2023)
The purpose of this study was to determine the effect of marketing communications which include advertising (advertising), sales promotion (sales promotion), public relations (public relations), direct marketing (direct marketing), personal selling (personal selling) on purchase intention. This type of research is quantitative with customer respondents at PT. Haruman Multi Artha totaling 60 respondents selected using purposive sampling technique. Data analysis used linear regression analysis w...
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