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Menampilkan 1–3 dari 3 artikel
Pengaruh Promosi Media Sosial, Lokasi, dan Nilai Persepsian terhadap Kepuasan Konsumen pada Warteg Bunana
Threesya Erin
; Muhammad Fadli Luran
; Amirullah Amirullah
Jurnal Manajemen dan Ekonomi Bisnis
Vol 6
, No 2
(2026)
This study is motivated by the importance of maintaining consumer satisfaction amidst increasingly fierce competition in the culinary business, where Warteg Bunana faces challenges in the form of a decline in the number of customers over the past two years. The objective of this research is to determine and analyze the influence of social media promotion, location, and perceived value on consumer satisfaction at Warteg Bunana in Batam City. The research method used is a quantitative approach wit...
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Pengaruh Kemauan Membayar, Kemampuan Membayar dan Kesadaran Membayar Masyarakat terhadap Pencapain Pendapatan BLUD Pengelolaan Air Bersih Kota Batam
Nurul Handayani
; Sabri Sabri
; Amirullah Amirullah
Jurnal Manajemen dan Ekonomi Bisnis
Vol 6
, No 2
(2026)
This research is motivated by the vital role of clean water services and the need to optimize operational revenue at BLUD UPT Water Supply Management in Batam City. The study aims to analyze the influence of willingness to pay, ability to pay, and payment awareness on BLUD revenue achievement. A quantitative associative approach was employed, involving a population of 29,047 customers. A sample of 100 respondents was determined using the Slovin formula, and data were analyzed via multiple linear...
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Pengaruh Kecepatan, Maintanance, Ketelitian dan Strategi Pemasaran terhadap Kepuasan Pelanggan pada CV Andi Jaya Technology
Ita Fiani
; Septa Diana Nabella
; Amirullah Amirullah
JURNAL EKONOMI MANAJEMEN AKUNTANSI
Vol 31
, No 1
(2025)
Customer satisfaction is a key factor in the success of a company, especially in the technology industry that demands fast, accurate, and quality service. This study aims to analyze the effect of Speed, Maintenance, Accuracy, and Marketing Strategy variables on Customer Satisfaction at CV. Andi Jaya Technology. The research method used is regression analysis with t-test to measure the effect of each variable partially and F-test to see the effect simultaneously. The results of the study show tha...
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