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Produksi Materi Promosi Instagram Reels dalam Meningkatkan Brand Awareness Vasaka Solterra
Indah Ratna Dewi
; Amiruddin Saleh
Jurnal Riset Rumpun Seni, Desain dan Media
Vol 4
, No 2
(2025)
The rapid growth of social media in Indonesia has transformed marketing communication strategies, particularly in producing creative promotional content. Instagram Reels has emerged as an effective platform for building brand awareness through short and engaging videos. This study was conducted during an internship at PT Waskita Fim Perkasa Realti and focuses on the production process of Instagram Reels content for Vasaka Solterra. The first objective is to examine the workflow of promotional vi...
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Strategi Digital Marketing Indibiz dalam Meningkatkan Brand Awareness Melalui Konten Instagram Reels
Alexander Nababan
; Amiruddin Saleh
Jurnal Riset Rumpun Seni, Desain dan Media
Vol 4
, No 2
(2025)
This study aims to analyze Indibiz Bogor’s digital marketing strategy in enhancing brand awareness through the use of Instagram Reels, with a specific focus on the role of content creators in planning, producing, and optimizing short-video content. As social media increasingly becomes a primary promotional channel, businesses are required to produce creative and relevant content capable of attracting and engaging audiences effectively. This research employs a qualitative approach, with data coll...
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Pengaruh Brand Ambassador Atta Halilintar terhadap Peningkatan Produk dan Layanan Bank Syariah Indonesia
Lukman Setiawan
; Amiruddin Saleh
Jurnal Bisnis Kreatif dan Inovatif
Vol 2
, No 3
(2025)
This study investigates the influence of employing Atta Halilintar as a brand ambassador on the improvement of products and services at Bank Syariah Indonesia (BSI) through the lens of business communication. The research employs a quantitative approach with data collected via questionnaires from 100 respondents, both BSI customers and non-customers. Respondents assessed seven key variables: awareness, image, relevance, product knowledge, purchase intention, word of mouth, and engagement. The fi...
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