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Implementasi Komunikasi Pemasaran pada PT. Pro Musik Indonesia
Fitalia Bunga Fandila
; Aminah Swarnawati
Harmoni: Jurnal Ilmu Komunikasi dan Sosial
Vol 3
, No 3
(2025)
The development of digital technology has changed marketing communication patterns, including in the music and audio industry. PT. Pro Musik Indonesia faces several challenges, including a diverse product variety that is not widely known, prices that target the middle to upper segment, but are not supported by clear communication. This study aims to analyze the implementation of marketing communications at PT. Pro Musik Indonesia uses the Communication Mix theory proposed by Philip Kotler (2020)...
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Makna Pesan Iklan Bank BCA Versi Don’t Know? Kasih No! di Youtube : (Analisis Semiotika Ferdinand De Saussure)
Muhammad Eksa Ajikusuma
; Aminah Swarnawati
Harmoni: Jurnal Ilmu Komunikasi dan Sosial
Vol 3
, No 2
(2025)
The rapid development of the digital era has led to a significant increase in cases of online fraud. BCA, as a trusted bank, acknowledges its concern regarding the increasing issue of fraud which threatens customer security and comfort. Therefore, through the advertising campaign “Don't Know? Kasih No! On YouTube” which contains the dangers and threats of online fraud. The aim of this research is to reveal the meaning of messages and understand the construction of social reality using Ferdinand...
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Social Media Marketing pada UMKM dengan Memanfaatkan E-Commerce : (Studi pada 3 UMKM di Tangerang Selatan)
Achmad Shidqi Pratama Buana Firdaus
; Aminah Swarnawati
Kajian Administrasi Publik dan ilmu Komunikasi
Vol 2
, No 2
(2025)
Social media marketing is a form of marketing using social media that utilizes target markets that participate as social media users. Currently, many MSMEs use social media marketing by using e-commerce as a liaison between sellers and buyers. Based on this, the purpose of this study is to describe social media marketing for MSMEs that use e-commerce and the advantages of social media in promoting products carried out by MSMEs. Using the Gunelius 2011 theory, namely Social Media Marketing which...
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Pengaruh Brand Awareness Safi White Natural Terhadap Keputusan Pembelian: Survei Pada Mahasiswa Ilmu Komunikasi Universitas Muhammadiyah Jakarta Angkatan 2021-2022
Dea Zhafira Widya Ningsih
; Aminah Swarnawati
Jurnal Penelitian Komunikasi dan Sosialisasi
Vol 1
, No 2
(2025)
This study aims to analyze the effect of brand awareness on purchasing decisions for Safi White Natural products among female Communication Science students of Universitas Muhammadiyah Jakarta, batch 2021-2022. This study uses a survey method to collect data from respondents. The population in this study were all female Communication Science students of UMJ, batch 2021-2022, with a sample of 77 respondents taken using simple random sampling techniques and calculated using the Slovin formula. The...
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