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Menampilkan 1–7 dari 7 artikel
Pengaruh Influencer Marketing dan Kualitas Produk terhadap Minat Beli Konsumen : (Studi Kasus pada Brand Dricha Skincare)
Asri Wulan Fadillah Sari
; Ambardi Ambardi
Kajian Ekonomi dan Akuntansi Terapan
Vol 2
, No 3
(2025)
Advances in technology and information have given rise to digital innovations such as e-commerce and social media, which have had a major impact on the beauty industry. One popular strategy is influencer marketing, which involves utilizing public figures to influence the purchasing decisions of audiences. In addition, product quality is also an important factor that determines consumer purchasing interest. This study aims to analyze the influence of influencer marketing and product quality on co...
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Pengaruh Electronic Word Of Mouth (E-Wom) dan Online Customer Experience terhadap Keputusan Pembelian Produk Skintific di Shopee
Salma Mayviana Zahrani
; Ambardi Ambardi
Kajian Ekonomi dan Akuntansi Terapan
Vol 2
, No 3
(2025)
The growth of e-commerce in Indonesia has changed consumption patterns, especially in the online purchase of skincare products. Shopee, as the largest marketplace, has become the main platform for brands such as Skintific, which has achieved high sales. This phenomenon shows the support of online consumer reviews (Electronic Word of Mouth/E-WOM) and digital shopping experiences (Online Customer Experience/OCE). This study aims to examine the influence of E-WOM and OCE on purchasing decisions for...
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Analisis Dampak Program Pembangunan Desa terhadap Kesejahtraan Masyarakat (Desa Bonisari)
Muhamad Harom
; Ambardi Ambardi
; Yayat Sujatna
Pemberdayaan Masyarakat: Jurnal Aksi Sosial
Vol 2
, No 1
(2025)
Village development is one of the main focuses in efforts to improve community welfare in Indonesia. Through Law no. 6 of 2014 concerning Villages, the government gives villages more authority to manage resources and implement development programs that suit the needs of local communities. This research aims to analyze the impact of village development programs on community welfare, using statistical data and relevant case examples. Using qualitative and quantitative approaches, this research rev...
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Analisis Dampak Program Pembangunan Desa terhadap Kesejahtraan Masyarakat (Desa Bonisari)
Muhamad Harom
; Ambardi Ambardi
; Yayat Sujatna
Pemberdayaan Masyarakat: Jurnal Aksi Sosial
Vol 2
, No 1
(2025)
Village development is one of the main focuses in efforts to improve community welfare in Indonesia. Through Law no. 6 of 2014 concerning Villages, the government gives villages more authority to manage resources and implement development programs that suit the needs of local communities. This research aims to analyze the impact of village development programs on community welfare, using statistical data and relevant case examples. Using qualitative and quantitative approaches, this research rev...
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Peningkatan Kompetensi Aparatur Desa dalam Meningkatkan Kepuasan Masyarakat terhadap Pelayanan Administrasi di Desa Kundi : Studi Khasus Desa Kundi, Kecamatan Simpang Teritip, Kabupaten Bangka Barat, Provensi Kepulauan Bangka Belitung
Soromiani Soromiani
; Yayat Sujatna
; Ambardi Ambardi
Jurnal Pelayanan Masyarakat
Vol 2
, No 1
(2025)
This study aims to analyze the Increase in Village Apparatus Capacity on the Level of Community Satisfaction with Administrative Services in Kundi Village (Special Study of Kundi Village, Simpang Teritip District, West Bangka Regency, Bangka Belitung Islands Province). The purpose of this study was to determine the increase in the capacity of village heads and Village Apparatus on the Level of Community Satisfaction with Administrative Services in Kundi Village, Simpang Teritip District, West Ba...
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Pengaruh Promo Big Sale, Online Customer Review, dan Online Customer Rating Terhadap Keputusan Pembelian pada Event Tanggal Kembar Shopee
Gias Rahman Alfarisyi
; Ambardi Ambardi
Jurnal Penelitian Manajemen dan Inovasi Riset
Vol 2
, No 6
(2024)
The purpose of this study is to determine the impact of major discount offers, online customer reviews, and online customer ratings on purchasing decisions during the Shopee twin date event. For important sales initiatives, structural equation modeling was the data analysis method used. The results show that online customer reviews have a positive but not statistically significant impact on purchasing decisions during the Shopee twin date event, even while online customer ratings have a large im...
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Pengaruh Green Marketing, Brand Image, Persepsi Harga Terhadap Minat Beli Produk CLEO Studi Kasus Konsumen CLEO di Tangerang
Moch Altof Egan Nugroho
; Ambardi Ambardi
Jurnal Manajemen Kewirausahaan dan Teknologi
Vol 1
, No 3
(2024)
Plastic waste is damaging the environment and encouraging people to choose eco-friendly products. Indonesia's waste problem is urgent. Companies are starting to develop products that are safe for the environment. Consumers are turning to chemical-free products to safeguard their health and the environment. CLEO, a drinking water brand from PT Sariguna Primatirta, has been managing this since 2004. CLEO is known for its prices and product quality. This study looks at how green marketing, brand im...
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