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Uniqlo Flash Sale: Marketing Strategy to Increase Purchase Intention
Jurnal Ilmiah Komputerisasi Akuntansi
Vol 17
, No 1
(2024)
This research purpose to determine the influence of Search Engine Optimization, Online Advertising and Time Pressure on Purchase Intentiom at the Uniqlo Flash Sale. This research uses quantitative methods with a descriptive approach. The sampling technique used was purposive sampling with a total of 96 respondents. Data collection techniques by distributing questionnaires. The data analysis technique uses Partial Least Square (PLS) using the Smart-PLS Version 3.0 program. The results of this res...
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E-Service Quality, E-Trust and E-WOM in increasing E-Customer Loyalty Lazada
Jurnal Ilmiah Komputerisasi Akuntansi
Vol 17
, No 1
(2024)
The rapid growth of the online marketplace has created competition between marketplaces in Indonesia. The emergence of various new marketplaces that are growing now allows consumers to move from one platform to another. This challenge must be faced by marketplaces in maintaining consumer loyalty. The purpose of this study was to determine the effect of e-service quality, e-trust and e-WOM on Lazada e-customer loyalty. This research is a descriptive research using quantitative methods. The popula...
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