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Menampilkan 1–4 dari 4 artikel
Strategi Perluasan Produksi Usahatani Cabai Rawit Di Kota Serang
Eha Eha
; Sharifah Sharifah
; Ardelia Nahdah Nurnudiya
; Ragil Utami
; Aliudin Aliudin
Botani : Publikasi Ilmu Tanaman dan Agribisnis
Vol 2
, No 2
(2025)
Cayenne pepper is one of the horticultural commodities that has high and stable demand in the Indonesian market. However, the productivity of cayenne pepper at the farmer level is still relatively low due to limited land, suboptimal cultivation techniques, and lack of access to modern agricultural technology. This study aims to analyze strategies that can be applied to expand production and increase the productivity of cayenne pepper plants. The method used in this study is a qualitative descrip...
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Fenomena Fear of Missing Out dalam Tren Wisata Berbasis Media Sosial: Studi tentang Peningkatan Kunjungan di Agroeduwisata MarkazKomobidd
Almayla Adzra Faiza
; Aliudin Aliudin
; Dwi Novita Lestari
; Desita Putri Rahmawati
; Avrilya Indah Riyantika
; Anindya Widyariesta
Botani : Publikasi Ilmu Tanaman dan Agribisnis
Vol 2
, No 2
(2025)
This study investigates the influence of Fear of Missing Out (FoMO), a psychological phenomenon amplified by social media platforms such as Instagram and TikTok, on the behavior of each individual. Focusing on the case of Agroeduwisata MarkazKomobid in Serang Regency, this study uses qualitative methods to explore how digital exposure shapes travel motivation. Referring to insights on digital culture, the psychological effects of FoMO, and social media-driven tourism strategies, this analysis re...
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Pengaruh Penggunaan Media Sosial Facebook terhadap Peningkatan Penjualan Komoditas Hortikultura di Kota Serang
Retno Pratiwi
; Dwi Anisa Andriyani
; Aliudin Aliudin
; Mey Puspita Dewi Manullang
; Arindra Siwi Damaiyanti
Botani : Publikasi Ilmu Tanaman dan Agribisnis
Vol 2
, No 2
(2025)
This study is intended to examine the marketing strategies implemented by horticultural farmers in Serang City by utilizing the Facebook platform, and to find out whether the number of posts and comments can affect sales volume. This study applies a quantitative approach with multiple regression analysis techniques. Data was collected by purposive sampling method through interviews, questionnaires and observations by horticultural farmers in the Facebook community “Petani Serang Banten”, with th...
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Strategi Meningkatkan Hasil Produksi Padi Sawah untuk Kesejahteraan dan Perekonomian Masyarakat Desa di Banten
Wardhatul Laila
; Naili Mafaaza
; Kayla Alisha Ramdhani
; Abi Bayu Ermawan
; Aliudin Aliudin
Botani : Publikasi Ilmu Tanaman dan Agribisnis
Vol 2
, No 2
(2025)
The agricultural sector is one of the most important sectors. The majority of rice paddies serve as the main food commodity consumed by the community, making rice farming the majority in the agricultural sector. However, there are challenges in production such as low agricultural efficiency, limited access to resources, and dependence on traditional techniques. Therefore, strategies are needed to improve rice production that can impact the welfare and economy of farmers. The goal of this researc...
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