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Analisis Sentimen Pelanggan UMKM di Media Sosial Menggunakan Naive Bayes untuk Menilai Persepsi Kualitas Produk
Ayu Astuti Siregar
; Al-Khowarizmi
Merkurius : Jurnal Riset Sistem Informasi dan Teknik Informatika
Vol 4
, No 3
(2026)
Social media has evolved into a significant platform where consumers freely express their opinions, experiences, and levels of satisfaction regarding various products, including those offered by Micro, Small, and Medium Enterprises (MSMEs). The comments and reviews shared by customers on these platforms contain diverse sentiments that can serve as valuable indicators of how consumers perceive product quality. Understanding these sentiments is crucial for MSME owners, as it allows them to evaluat...
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Metode MOORA Diterapkan untuk Menentukan Promosi Karyawan PTPN 4, dengan Analisis Keputusan Berbasis Kriteria Objektif
Ade Haikal
; Al-Khowarizmi
Neptunus: Jurnal Ilmu Komputer Dan Teknologi Informasi
Vol 3
, No 3
(2025)
The application of the MOORA (Multi-Objective Optimization on the basis of Ratio Analysis) method in employee promotion decisions at PTPN 4 aims to enhance efficiency and objectivity in decision-making. This method allows managers to evaluate employees based on multiple criteria simultaneously, such as performance, experience, contributions, and other relevant factors. By considering these various aspects, MOORA helps make promotion decisions more transparent and fair. One of the primary advanta...
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