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Kecerdasan Buatan sebagai Inovasi Responsif untuk Pengambilan Keputusan Usaha Mikro Kecil dan Menengah
Bridge : Jurnal Publikasi Sistem Informasi dan Telekomunikasi
Vol 4
, No 2
(2026)
The rapid advancement of artificial intelligence (AI) has significantly altered the landscape of business decision-making, particularly for Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. Despite their critical role in economic growth and employment generation, MSMEs frequently encounter substantial barriers related to technological adoption, digital literacy, and resource allocation. This research systematically investigates the utilization of artificial intelligence as a responsive...
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Sosialisasi Proses Pembuatan Sabun Cuci Piring Cair sebagai Peluang Usaha bagi Ibu Rumah Tangga di Desa Timbang Lawan, Kecamatan Bahorok, Kabupaten Langkat
Intan Nofitasari
; Hanifa Salsabila
; Sari Jamilah Rangkuti
; Pinasthika Alya Disti
; Muhammad Auliyah Al Ghazali ZA
; Ilka Zufria
Jurnal Pengabdian Kepada Masyarakat
Vol 6
, No 2
(2026)
This activity was conducted in Timbang Lawan Village, located in Bahorok Sub-district, Langkat Regency, North Sumatra Province. The results of surveys and interviews with partners indicate that most residents, especially housewives, carry out activities at home, work as agricultural laborers, and engage in farming. This situation provides significant opportunities to train and educate them through programs aimed at improving economic conditions and financial independence. However, the main inhib...
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Pengaruh Kualitas Produk dan Electronic Word of Mouth terhadap Keputusan Pembelian Produk Skincare Somethinc
Marni Cahyani
; Al Ghazali
Jurnal Manajemen Bisnis Digital Terkini
Vol 1
, No 4
(2024)
The emergence of awareness among Indonesian society regarding the importance of maintaining facial condition has made skincare consumption a trend in shopping. This study aims to investigate the influence of product quality and electronic word of mouth on purchasing decisions for Somethinc skincare products. The population in this study consists of Somethinc skincare users. Purposive sampling was used as the research method, with data collected through distributing questionnaires to 100 responde...
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