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Menampilkan 1–7 dari 7 artikel
Analisis Persepsi Mahasiswa Mengenai Dampak Perdagangan Internasional terhadap Strategi Pembangunan Nasional
Adelia Gusfira
; Ahmad Afandi
; Naila Deswita
; Riyan Rinaldi
Jurnal Ekonomi dan Pembangunan Indonesia
Vol 3
, No 4
(2025)
This study aims to describe students' perceptions of the impact of international trade on national development strategies amidst economic globalization. In this context, cross-border trade plays an important role in accelerating economic growth and improving the competitiveness of domestic products. Students' understanding, as part of the generation that will drive the future economy, is crucial to assess the extent to which they perceive the relationship between international trade and national...
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Implementasi Strategi Digital Marketing untuk Penguatan Branding UMKM Lokal di Desa Dolok Kahean
Ricky Septian
; Ahmad Afandi
Jurnal Pengabdian Masyarakat dan Transformasi Kesejahteraan
Vol 2
, No 4
(2025)
Currently, MSMEs (Micro,Small,and Medium enterprises) face significant challenges, including minimal digital literacy,limited access to technology,and the need for appropriate branding strategy formulation to compete in the broadband era. This research is a community service program aimed at strengthening the skills and capacity of MSME actors in Dolok Kahean Village so that they can market their products online and build their brand through digital platforms. The method used is a qualitative-ap...
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Inovasi dan Kreativitas Sebagai Kunci Keberhasilan Wirausaha di Era Ekonomi Digital
Dwi Syaputra
; Ahmad Afandi
Jurnal Pengabdian Sosial dan Kemanusiaan
Vol 2
, No 4
(2025)
Community Service (KKN) is one method to implement the Tri Dharma of Higher Education through community service activities. The Independent KKN Project from the University of Muhammadiyah North Sumatra in 2025 was implemented in Dolok Kahean Village, Tapian Dolok District, Simalungun Regency, with the theme "Innovation and Creativity as Keys to Entrepreneurial Success in the Digital Economy Era. " The purpose of this study is to improve the ability of Micro, Small, and Medium Enterprises (MSMEs)...
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Pelatihan Strategi Pemasaran Melalui Media Sosial Bagi UMKM untuk Memperluas Pasar di Desa Dolok Kahean
Ary Rizky Akbar
; Ahmad Afandi
Jurnal Pengabdian dan Keberlanjutan Masyarakat
Vol 2
, No 4
(2025)
Rengginang Ibu Saliem Micro, Small, and Medium Enterprises (MSMEs) in Dolok Kahean Village still rely on conventional marketing systems (word of mouth), resulting in limited market reach and the absence of digital presence. This service aims to overcome this gap through training and mentoring of social media marketing strategies to increase brand awareness and expand market coverage. The method used is descriptive qualitative with a focus on participatory action and direct practice which is carr...
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Sosialisasi Gemar Menabung Sejak Dini untuk Meningkatkan Minat Menabung di Kalangan Siswa SD 014662
Angelina Kusumo
; Ahmad Afandi
Jurnal Pengabdian dan Keberlanjutan Masyarakat
Vol 2
, No 4
(2025)
Holding a socialization activity to teach 6th grade students at SD 014662 the habit of saving money from an early age. This activity aims to foster students' interest in saving money. Character education, including learning about money and the habit of saving money from an early age, is the main basis for this activity because many elementary school students are still not interested in saving money. The main objectives of this outreach program are to raise awareness of the benefits of saving, en...
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Membangun Karakter Gemar Menabung dan Edukasi Keuangan Syariah bagi Pelajar di Desa Perkebunan Gunung Melayu
Yasmine Sabila Hawani
; Ahmad Afandi
Jurnal Pengabdian dan Keberlanjutan Masyarakat
Vol 2
, No 4
(2025)
This Independent Community Service Program (KKN Mandiri) was conducted to foster the habit of saving and to enhance students’ understanding of the fundamental principles of Islamic finance in Gunung Melayu Plantation Village, Rahuning District, Asahan Regency, North Sumatra Province. The program was designed as an educational-based community engagement activity involving students, teachers, and local residents. The implementation methods included educational approaches such as socialization, cou...
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Meningkatkan Literasi Financial melalui Sosialisasi Kebiasaan Menabung bagi Gen Z di Desa Perkebunan Gunung Melayu
Wahyuni Adha
; Ahmad Afandi
Jurnal Pengabdian dan Keberlanjutan Masyarakat
Vol 2
, No 4
(2025)
The low level of financial literacy among students, especially Generation Z, has become a serious concern that requires solutions to face the increasingly complex challenges of the modern economy. Many students still do not fully understand the importance of financial management and continue to exhibit high consumer behavior due to the lack of financial education provided from an early age. This community service activity aims to enhance students' understanding of the importance of financial lit...
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